Sawamura Award 2024 Key Visual by Takuma Tahara |
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| DESIGN NAME: Sawamura Award 2024 PRIMARY FUNCTION: Key Visual INSPIRATION: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event. OPERATION / FLOW / INTERACTION: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event. PROJECT DURATION AND LOCATION: The project was held at Minamiza, Kyoto, Japan on March 29, 2024 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Illustrator CC SPECIFICATIONS / TECHNICAL PROPERTIES: Key visual: W728mm x H1030mm Invitation: W20mm x H76mm Seal: Diameter 40mm Certificate of commendation: W210mm x H297mm TAGS: Key visual, Japanese, tradition, innovation RESEARCH ABSTRACT: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative. CHALLENGE: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns. To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors. It was difficult to balance traditional Japanese colors with a color scheme that felt new. ADDED DATE: 2025-03-09 23:00:01 TEAM MEMBERS (1) : IMAGE CREDITS: #All Creator Takuma Tahara |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SAWAMURA Inc. PROFILE: SAWAMURA Inc., headquartered in Takashima City, Shiga Prefecture, Japan, is a general construction company involved in the design, construction, renovation, land utilization, and real estate buying and selling of houses, stores, offices, factories, warehouses, hospitals, welfare facilities, tourist facilities, etc. |
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Sawamura Award 2024 Key Visual by Takuma Tahara is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Takuma Tahara for design Sawamura Award 2024 here.· Press Members: Login or Register to request an exclusive interview with Takuma Tahara. · Click here to register inorder to view the profile and other works by Takuma Tahara. |
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