Cloud Living Room Corporate Logo by Xiaobing Cheng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Cloud Living Room PRIMARY FUNCTION: Corporate Logo INSPIRATION: The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens, OPERATION / FLOW / INTERACTION: The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages. PROJECT DURATION AND LOCATION: The project was established in Shenzhen in 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: logo design employs the golden ratio, and the materials are printed using Pantone spot colors. SPECIFICATIONS / TECHNICAL PROPERTIES: Packaging box: 400mm * 330mm * 65mm TAGS: Design, logo design, Science and Technology Humanities RESEARCH ABSTRACT: Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology. CHALLENGE: The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people. ADDED DATE: 2025-03-03 06:46:29 TEAM MEMBERS (1) : IMAGE CREDITS: Xiaobing Cheng, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Cloud Living Room PROFILE: Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens, |
| AWARD DETAILS | |
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Cloud Living Room Corporate Logo by Xiaobing Cheng is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Xiaobing Cheng for design Cloud Living Room here.· Press Members: Login or Register to request an exclusive interview with Xiaobing Cheng. · Click here to register inorder to view the profile and other works by Xiaobing Cheng. |
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