Dailies Postcard Design by Ying Han |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dailies PRIMARY FUNCTION: Postcard Design INSPIRATION: I was inspired by the raw energy and spontaneity of gym notes: quick, motivational, and goal-driven in gym. I became interested in how typography can amplify this dynamic spirit, using type as a tool to convey positivity, movement, and motivation. Through bold forms, expressive layouts, and rhythmic compositions, I aim to capture the energetic mindset associated with physical activity and personal growth. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design concept for this typographic postcard series focuses on the interplay of form, composition, and color harmony. Bold typography is paired with complementary hues of orange-yellow and purple-blue to create dynamic visual contrast. This approach enhances legibility while evoking a sense of energy and positivity, transforming each postcard into a vibrant expression of typographic design and visual communication. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: This Project started in November 2024 in the USA and finished in March 2025. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: Width 152.4mm x Height 228.6mm TAGS: Typography, Color, Postcard, Form, Positive energy. RESEARCH ABSTRACT: - CHALLENGE: The biggest challenge was balancing bold typography with a limited color palette while ensuring high visual impact in a gym environment. The design needed to evoke energy and motivation without overwhelming the space. Internally, historical and social perspectives on sports branding influenced type choices. Externally, print production constraints required careful material selection for durability. Overcoming these obstacles resulted in a dynamic, high-contrast design that enhances the workout atmosphere. ADDED DATE: 2025-02-28 19:48:42 TEAM MEMBERS (2) : Designer: Ying Han and Photographer: Ying Han IMAGE CREDITS: Ying Han, 2024. PATENTS/COPYRIGHTS: Copyrights belong to Ying Han, 2025. |
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| AWARD DETAILS | |
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Dailies Postcard Design by Ying Han is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Ying Han for design Dailies here.· Press Members: Login or Register to request an exclusive interview with Ying Han. · Click here to register inorder to view the profile and other works by Ying Han. |
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