Heyday Center Corporate Identity by Sha Feng and Jiayi Lu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Heyday Center PRIMARY FUNCTION: Corporate Identity INSPIRATION: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak". UNIQUE PROPERTIES / PROJECT DESCRIPTION: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Branding, Corporate Identity, Sports, Fitness RESEARCH ABSTRACT: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak". CHALLENGE: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough. ADDED DATE: 2025-02-28 05:22:17 TEAM MEMBERS (1) : Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao. IMAGE CREDITS: Sha Feng and Jiayi Lu, 2024. |
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NAME: HEYDAY Center PROFILE: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs. |
| AWARD DETAILS | |
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Heyday Center Corporate Identity by Sha Feng and Jiayi Lu is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Sha Feng and Jiayi Lu for design Heyday Center here.· Press Members: Login or Register to request an exclusive interview with Sha Feng and Jiayi Lu. · Click here to register inorder to view the profile and other works by Sha Feng and Jiayi Lu. |
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