Espada Selvagem Visual Identity by Pedro Panetto |
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| DESIGN NAME: Espada Selvagem PRIMARY FUNCTION: Visual Identity INSPIRATION: Visual identity for a medieval fencing club. The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition. It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness. It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement. OPERATION / FLOW / INTERACTION: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags. In each context it can be used in a different way. PROJECT DURATION AND LOCATION: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function. The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though. SPECIFICATIONS / TECHNICAL PROPERTIES: The jaguar design follows the mathematical rule of the golden ratio: 1.618... The entire project is in vector format, so it can be adapted to any size and proportion. TAGS: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword, RESEARCH ABSTRACT: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing. The jaguar was chosen as a symbol that perfectly conveys these elements. It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location). CHALLENGE: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes. The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition. ADDED DATE: 2025-02-27 18:23:49 TEAM MEMBERS (1) : IMAGE CREDITS: Pedro Panetto, 2024. |
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NAME: Pedro Panetto PROFILE: Pedro Panetto is a Brazilian designer. He has an YouTube channel focused on design. He is also the author of a course on Golden Ratio Applied to Design. In addition, he also works giving lectures in Brazil. Graduated in 2012. His work is focused on the Design of Visual Identities, receiving much attention for his studies and applications of the Golden Ratio. |
| AWARD DETAILS | |
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Espada Selvagem Visual Identity by Pedro Panetto is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Pedro Panetto for design Espada Selvagem here.· Press Members: Login or Register to request an exclusive interview with Pedro Panetto. · Click here to register inorder to view the profile and other works by Pedro Panetto. |
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