Restbase Logo And Corporation Identity Design by Sxdesign |
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| DESIGN NAME: Restbase PRIMARY FUNCTION: Logo And Corporation Identity Design INSPIRATION: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment. UNIQUE PROPERTIES / PROJECT DESCRIPTION: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance. OPERATION / FLOW / INTERACTION: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence. PROJECT DURATION AND LOCATION: The project started in April 2024 in Beijing and finished in November 2024 in Beijing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility. SPECIFICATIONS / TECHNICAL PROPERTIES: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size. TAGS: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity RESEARCH ABSTRACT: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator. CHALLENGE: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility&qu ADDED DATE: 2025-02-26 03:57:37 TEAM MEMBERS (1) : Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing IMAGE CREDITS: sxdesign PATENTS/COPYRIGHTS: sxdesign |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: RestBase PROFILE: RestBase revolutionizes rest as a science-driven discipline for peak performance. It delivers rest-related knowledge, methods, and designed products via online/offline channels, providing users with scientific recovery solutions. |
| AWARD DETAILS | |
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Restbase Logo and Corporation Identity Design by Sxdesign is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Sxdesign for design Restbase here.· Press Members: Login or Register to request an exclusive interview with Sxdesign. · Click here to register inorder to view the profile and other works by Sxdesign. |
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