Jo Cafe and Restaurant by A4DH Branding Services |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jo PRIMARY FUNCTION: Cafe and Restaurant INSPIRATION: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food. OPERATION / FLOW / INTERACTION: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation. PROJECT DURATION AND LOCATION: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution. The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. SPECIFICATIONS / TECHNICAL PROPERTIES: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function. TAGS: rebranding, brand identity, identity design, logo redesign, visual language RESEARCH ABSTRACT: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments. CHALLENGE: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special. ADDED DATE: 2025-02-24 06:51:12 TEAM MEMBERS (17) : Creative Director: Mehdi Javadinasab, , Design Director: Amir Asgharzadeh, , Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal, , Design QC: Vida Valizadeh, , Motion Designers: Pariya Tabrizi, , Ui/Ux Designer: Fatemeh Abbasi, , Project Manager: Zahra Hashemi, , Account Director: Baha Khatambakhsh, and Account Executive: Ghazal Babajani IMAGE CREDITS: A4DH Branding Services, 2024. |
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| Visit the following page to learn more: https://vimeo.com/1061423638 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: A4 Design House PROFILE: Established in 2013, A4DH Branding Services is a distinguished branding agency with offices in Dubai and Tehran. Renowned for its ability to seamlessly integrate design, art, business, and innovation, the agency crafts exceptional brand experiences that resonate globally. With a diverse clientele spanning the United States, Europe, and the Middle East, A4DH Branding Services has become a trusted partner for leading organizations and influential figures. Specializing in comprehensive visual solutions, the agency offers expertise in brand identity, packaging design, and beyond. Backed by over a decade of experience and a portfolio of more than 350 successful projects, A4DH Branding Services offers fresh perspectives and strategic creativity to a wide range of industries. Its interdisciplinary team combines artistic vision with business acumen to develop tailored branding solutions that meet the evolving demands of the market. |
| AWARD DETAILS | |
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Jo Cafe and Restaurant by A4dh Branding Services is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer A4DH Branding Services for design Jo here.· Press Members: Login or Register to request an exclusive interview with A4DH Branding Services. · Click here to register inorder to view the profile and other works by A4DH Branding Services. |
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