Omar Khayyam Poster by Vahid Mirzaei |
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| DESIGN NAME: Omar Khayyam PRIMARY FUNCTION: Poster INSPIRATION: The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present. OPERATION / FLOW / INTERACTION: The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience. PROJECT DURATION AND LOCATION: The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces. SPECIFICATIONS / TECHNICAL PROPERTIES: 150 cm X 107 cm CMYK color 300 dpi TAGS: Khayyam, Poster, Calligraphy, Typography, color, life, minimal RESEARCH ABSTRACT: Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections. CHALLENGE: Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge. ADDED DATE: 2025-02-23 06:18:34 TEAM MEMBERS (1) : IMAGE CREDITS: Designed by Vahid Mirzaei |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Vahid Mirzaei Design PROFILE: Vahid Mirzaei Design Studio, established in 2017 in Tehran, specializes in visual design, digital art, and branding. The studio blends creativity with strategy, delivering innovative solutions that connect brands with their audience. With a focus on modern aesthetics and impactful storytelling, Vahid Mirzaei Design Studio crafts unique visual identities and engaging digital experiences, helping businesses stand out and thrive in a competitive market. |
| AWARD DETAILS | |
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Omar Khayyam Poster by Vahid Mirzaei is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Vahid Mirzaei for design Omar Khayyam here.· Press Members: Login or Register to request an exclusive interview with Vahid Mirzaei. · Click here to register inorder to view the profile and other works by Vahid Mirzaei. |
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