Viewpoints Exhibition Visual Identity by Chung Sheng Chen, Ting Yuan and En Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Viewpoints PRIMARY FUNCTION: Exhibition Visual Identity INSPIRATION: ViewPoints, a satellite exhibition of the 2024 Taiwan Design Expo, connects Tainan’s 400-year history with contemporary culture through street furniture design, reflecting alleyway life and its evolving stories. From arcade benches to temple seats, these spaces foster interaction while preserving history. With a youthful perspective, its visual identity uses simple strokes and an illustrative style to capture Tainan’s charm and vibrant energy. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Integrating Tainan’s 400-year history into a street furniture design exhibition, this project captures the essence of alleyways and architectural heritage. With a youthful perspective, the visual identity employs a refined color palette and expressive illustrations to depict people, objects, and spaces in daily interactions. Blending life and architecture, the design highlights moments of rest and conversation, inviting viewers to explore Tainan’s culture and envision its future. OPERATION / FLOW / INTERACTION: The visual design of ViewPoints is applied to posters, guidebooks, social media, exhibition signage, and digital interactive installations, ensuring a consistent experience across various platforms. With clear design and strong visual identity, it conveys the cultural context of Tainan’s street furniture while enhancing engagement and interaction. PROJECT DURATION AND LOCATION: The project launched in May 2024 and exhibited in Tainan as the satelite exhibition of the Taiwan Design Expo in October. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The visual design was created and refined using Adobe Illustrator and Photoshop, incorporating hand-drawn illustrations combined with graphic design. Inspired by Tainan’s architectural colors, such as red brick, pale yellow walls, and vibrant accent tones, it captures the everyday atmosphere of alleys and historical sites. Printed materials use thick-weight paper with digital printing to ensure color stability and detail accuracy. The design is widely applied to posters, guidebooks, and digital media, with adjustments made for different formats to maintain visual consistency and optimal presentation. SPECIFICATIONS / TECHNICAL PROPERTIES: Poster A1: Width 594mm x Height 841mm, Brochure A2:Width 490mm x 524mm, Digital Banner 1080px x1920px, Color System: Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), Pantone 9184 U (Khaki Yellow) with gradient applications. TAGS: Tainan 400, Taiwan Design Expo, Street Furniture, Visual Identity, Cultural Design, Public Exhibition, Urban Aesthetics, Alley Culture RESEARCH ABSTRACT: 1.Cultural Heritage and Innovation: This project integrates Tainan’s 400 year history with modern design through street furniture creations, showcasing the city's unique charm and revitalizing its alleys and historical sites. 2.Education and Practical Application: It provides a hands-on platform for design students, allowing their creativity to be realized in real urban spaces while enhancing their design skills and cultural understanding. 3.Industry-Academia Collaboration: By connecting professional designers with local Tainan businesses, the project adopts an industry-preparatory model, fostering deep cooperation between design education and industry, leading to mutual growth in culture and commercial value. This project is rooted in Tainan’s cultural context, using innovative approaches to reinterpret historical elements. Through practical design applications, it tests the feasibility and functionality of creative ideas, further exploring the synergy between design education and industrial development.The design also integrates student creativity with industry expertise, ensuring both innovation and practicality. Maintaining visual consistency across multiple media platforms, it effectively conveys Tainan’s street culture and the exhibition’s core theme. CHALLENGE: The challenge lies in merging Tainan’s 400-year history with modern design language, preserving cultural depth while presenting a fresh and engaging visual style that appeals to younger generations. Inspired by Tainan’s alleyways and historical sites, the visual identity adopts a simple color palette, playful illustrations, and signature pen-style outlines to vividly depict interactions between people, objects, and spaces, balancing historical richness with contemporary aesthetics. ADDED DATE: 2025-02-20 05:47:54 TEAM MEMBERS (8) : ChungSheng Chen, TingYuan Lin, EnYang Chen, EnJia Hsu, WanYun Lo, acdesign Associates International Co.,Ltd, Cultural Affairs Bureau,Tainan City Government and Tainan University of Technology IMAGE CREDITS: acdesign associates International Co.,Ltd PATENTS/COPYRIGHTS: acdesign associates International Co.,Ltd |
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| Visit the following page to learn more: https://designexpo.org.tw/designexpo/zh- |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Tainan University of Technology/Product Design Deparment PROFILE: Established in 1965, Tainan University of Technology is an university with “cultural creativity” as the core value, they devote themselves to educate talents with the ability of “applicable practicing” and “humanistic technology” that conforms to the needs of the society and the industries. To fulfill this goal, they are positioned and advancing to a technology university of “cultural and creative teachings.” |
| AWARD DETAILS | |
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Viewpoints Exhibition Visual Identity by Chung Sheng Chen, Ting Yuan and En Yang is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Chung Sheng Chen, Ting Yuan and En Yang for design Viewpoints here.· Press Members: Login or Register to request an exclusive interview with Chung Sheng Chen, Ting Yuan and En Yang. · Click here to register inorder to view the profile and other works by Chung Sheng Chen, Ting Yuan and En Yang. |
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