Chinatown Rebranding Branding by Zifei Ding |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chinatown Rebranding PRIMARY FUNCTION: Branding INSPIRATION: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization. Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. OPERATION / FLOW / INTERACTION: Graphic design, visual design PROJECT DURATION AND LOCATION: 2023 ， CA，USA FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Poster and Rebranding SPECIFICATIONS / TECHNICAL PROPERTIES: 24*36inch TAGS: Poster RESEARCH ABSTRACT: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities. CHALLENGE: Link culture and history of Chinese in North America ADDED DATE: 2025-02-17 11:47:30 TEAM MEMBERS (1) : Zifei Ding IMAGE CREDITS: Zifei Ding PATENTS/COPYRIGHTS: Zifei Ding |
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| Visit the following page to learn more: https://zifeiding.work/losangeleschinato |
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| AWARD DETAILS | |
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Chinatown Rebranding Branding by Zifei Ding is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Zifei Ding for design Chinatown Rebranding here.· Press Members: Login or Register to request an exclusive interview with Zifei Ding. · Click here to register inorder to view the profile and other works by Zifei Ding. |
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