Onshore Roasters Branding by Cansu Dagbagli Ferreira |
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| DESIGN NAME: Onshore Roasters PRIMARY FUNCTION: Branding INSPIRATION: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication. OPERATION / FLOW / INTERACTION: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world. PROJECT DURATION AND LOCATION: From September 2023 to March 2024 France FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique. SPECIFICATIONS / TECHNICAL PROPERTIES: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins. TAGS: coffee, yacht, sea, logo design, branding, packaging RESEARCH ABSTRACT: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea. CHALLENGE: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product. ADDED DATE: 2025-02-17 08:48:54 TEAM MEMBERS (1) : IMAGE CREDITS: Cansu Dagbagli Ferreira, 2024. |
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| Visit the following page to learn more: https://bit.ly/4hDtL5u | |||||
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NAME: Cansu Dagbagli Ferreira PROFILE: Cansu Dagbagli Ferreira is a designer specialized in brand design since 2014. She focuses on providing high quality and boutique brand strategy, visual identity, packaging and web design services to deliver exceptional quality work that elevates brands to new heights. The 360° brand approach, developed by the designer, has enabled her to forge brands that resonate and captivate. She has a credible portfolio, with esteemed international clients such as Johnson & Johnson, Jeep, Snapchat, Hallmark, Ambev. |
| AWARD DETAILS | |
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Onshore Roasters Branding by Cansu Dagbagli Ferreira is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Cansu Dagbagli Ferreira for design Onshore Roasters here.· Press Members: Login or Register to request an exclusive interview with Cansu Dagbagli Ferreira. · Click here to register inorder to view the profile and other works by Cansu Dagbagli Ferreira. |
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