Miluo Ip Design Illustration by Shurui Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Miluo Ip Design PRIMARY FUNCTION: Illustration INSPIRATION: Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations. OPERATION / FLOW / INTERACTION: Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection. PROJECT DURATION AND LOCATION: The project started in December 2024 in China and finished in January 2025 in China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations. SPECIFICATIONS / TECHNICAL PROPERTIES: 3600 x 3600 pixels, 72dpi, RGB. TAGS: IP design, Miluo City, illustrations, derivative products, Chinese style illustrations RESEARCH ABSTRACT: Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture. CHALLENGE: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times. ADDED DATE: 2025-02-15 23:44:18 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1 : Illustration Pan Shurui 2025. Image #2 : Illustration Pan Shurui 2025. Image #3 : Illustration Pan Shurui 2025. Image #4 : Illustration Pan Shurui 2025. Image #5 : Illustration Pan Shurui 2025. PATENTS/COPYRIGHTS: This design was made for our company, institution or enterprise. |
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| Visit the following page to learn more: https://c.aiiz.cn/rr3nXW | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Northeastern University of China PROFILE: Northeastern University (NEU) was founded on April 26, 1923.Northeast University is one of the key universities of "double first-class", "985 Project" and "211 Project" in China. In its history of over 90 years, the university has formed its unique spirit: "Striving constantly for improvement and behaving in conformity with truth".The university is situated in Shenyang, the central city of the Northeastern China, and it also has a campus in Qinhuangdao City, Hebei Province. The university occupies a total area of 2,550,000 square meters, of which the architectural area amounts to 1,680,000 square meters. It has 4,538 faculty members, among whom 2,711 are full-time teachers. Sticking to the principle of "cultivating outstanding personnel" and the path of "innovation, distinctiveness and openness", NEU will stride forward unremittingly to build itself into a world-class university with Chinese characteristics, playing a leading role in the new industrialization progress in China. |
| AWARD DETAILS | |
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Miluo Ip Design Illustration by Shurui Pan is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Shurui Pan for design Miluo Ip Design here.· Press Members: Login or Register to request an exclusive interview with Shurui Pan. · Click here to register inorder to view the profile and other works by Shurui Pan. |
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