Arcadia Logo Design by Shadi Al Hroub |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Arcadia PRIMARY FUNCTION: Logo Design INSPIRATION: The inspiration for this brand identity stems from the Arcadia white flower, a symbol of purity, growth, and resilience, which holds special significance for Her Majesty Sayyida Ahad Al Busaidiyah. The flower's petals represent the five pillars of the foundation's mission: women, special needs, environment, bullying, and the disadvantaged. The design aims to visually communicate the foundation's commitment to nurturing these communities, fostering growth, and inspiring hope. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The branding logo for the Sayyida Ahad Al Busaidiyah Foundation is inspired by the Arcadia white flower, a symbol deeply cherished by Her Majesty. Each petal of the flower represents one of the foundation's five core community focuses: women, special needs, environment, bullying, and the disadvantaged. The design embodies growth, hope, and empowerment, symbolized through the themes of trying, dreaming, smiling, learning, and believing. OPERATION / FLOW / INTERACTION: The logo serves as the central visual element of the foundation's identity, appearing on all communication materials, including websites, social media, brochures, and merchandise. Its simplicity and symbolism make it easily recognizable, while the five petals subtly communicate the foundation's focus areas. The design encourages interaction by inviting viewers to explore the meaning behind each petal, fostering a deeper connection with the foundation's mission. PROJECT DURATION AND LOCATION: The project began in May, 2022 in Oman and was completed in July, 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo was designed using vector-based software (Adobe Illustrator) to ensure scalability and versatility across various applications, including print, digital media, and merchandise. The design process involved extensive research into the symbolism of the Arcadia flower and its alignment with the foundation's mission. The final design was refined to ensure clarity and impact, even at smaller sizes. SPECIFICATIONS / TECHNICAL PROPERTIES: The logo is designed in a 1:1 aspect ratio, ensuring it is adaptable for both digital and print formats. The primary color palette includes soft, natural tones to reflect the purity and growth associated with the Arcadia flower. The design is available in multiple formats (EPS, PNG, JPEG) to accommodate various use cases, from large-scale banners to digital avatars. TAGS: Branding, Logo Design, Foundation, Community Support, Women Empowerment, Special Needs, Environment, Anti-Bullying, Disadvantaged, Arcadia Flower, Growth, Hope, Oman RESEARCH ABSTRACT: The design research focused on understanding the symbolism of the Arcadia flower and its alignment with the foundation's mission. The methodology included interviews with stakeholders, visual exploration, and iterative design processes. The research revealed the importance of creating a logo that not only represents the foundation's goals but also resonates emotionally with its audience. The final design successfully integrates these elements, resulting in a brand identity that is both meaningful and impactful. CHALLENGE: The primary creative challenge was to visually represent the foundation's five focus areas in a cohesive and elegant manner. Balancing simplicity with depth was crucial, as the logo needed to be easily recognizable while conveying the foundation's multifaceted mission. Additionally, ensuring the design resonated with Her Majesty's personal connection to the Arcadia flower added an emotional layer to the project. Overcoming these challenges required extensive research, iterative design processes, and close collaboration with stakeholders. ADDED DATE: 2025-02-14 02:45:38 TEAM MEMBERS (1) : Creative Consultant: Shadi Al Hroub IMAGE CREDITS: Shadi Al Hroub |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: MENAMONSTERS PROFILE: MENAMONSTERS is a next-gen talent agency in MENA, connecting local and global brands with creative minds. We excel in branding, social media, interactive experiences, and digital marketing, transforming bold ideas into impactful realities that drive business growth. |
| AWARD DETAILS | |
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Arcadia Logo Design by Shadi Al Hroub is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Shadi Al Hroub for design Arcadia here.· Press Members: Login or Register to request an exclusive interview with Shadi Al Hroub. · Click here to register inorder to view the profile and other works by Shadi Al Hroub. |
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