Kakao AI Campus Brand Design by LMNT Company |
Home > Winners > #167330 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Kakao AI Campus PRIMARY FUNCTION: Brand Design INSPIRATION: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics. These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals. Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community. Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles. A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs. By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. OPERATION / FLOW / INTERACTION: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented. This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space. The Design as Media approach allows employees and the public to discover new facets of the organization. PROJECT DURATION AND LOCATION: Seoul, Republic of Korea FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Illustrator, Adobe After Effects, Adobe Photoshop SPECIFICATIONS / TECHNICAL PROPERTIES: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms. Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals". The experience design reflects insights from our customer journey analysis. We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. TAGS: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design RESEARCH ABSTRACT: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training. The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all. The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community. This innovative approach is expected to set a new benchmark in the industry. CHALLENGE: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit. This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea. A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. ADDED DATE: 2025-01-18 06:48:34 TEAM MEMBERS (10) : Creative Director: Choe Jangsoon, BX Director: Noh Jihoon, BX Director: Han Hyungmin, BX Designer / BX Strategy & BX Design: Hwang Euiseong, BX Designer / BX Strategy & BX Design: Na Hyunjoo, BX Strategist / Verbal Design: Kim Joeun, BX Strategist / Verbal Design: Ghimb Yerim, BX Designer / BX Design: Choi Sangcheol, BX Designer / BX Design: Kim Sehyeon and BX Designer / BX Design: Hong Sungmin IMAGE CREDITS: Image #1 : ©2024. LMNT all rights reserved. Image #2 : ©2024. LMNT all rights reserved. Image #3 : ©2024. LMNT all rights reserved. Image #4 : ©2024. LMNT all rights reserved. Image #5 : ©2024. LMNT all rights reserved. PATENTS/COPYRIGHTS: ©2024. LMNT all rights reserved. |
||||
| Visit the following page to learn more: https://buly.kr/7QLh0el | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: LMNT Company PROFILE: LMNT® IS A SEMIOTIC BRANDING PARTNER BASED IN SEOUL. OUR VISION IS TO BE THE MOST FASCINATING BUSINESS HUMANIST. WE INNOVATE BRAND ELEMENTS TO SPREAD THE IDEAS INSPIRING ALL EXPERIENCE THE SIGNIFICATION WELL-BEING. |
| AWARD DETAILS | |
 |
Kakao Ai Campus Brand Design by Lmnt Company is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer LMNT Company for design Kakao AI Campus here.· Press Members: Login or Register to request an exclusive interview with LMNT Company. · Click here to register inorder to view the profile and other works by LMNT Company. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
| COMMENTS | ||||
|
||||
Did you like Lmnt Company's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
