Mawa Branding Corporate Identity by Mohammed Obaid |
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| DESIGN NAME: Mawa Branding PRIMARY FUNCTION: Corporate Identity INSPIRATION: Similar geometric and circular patterns can be found in luxury architecture, such as golden domes or ornamental designs in upscale buildings. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design features an interwoven gold circle symbolizing unity, strength, and continuity, paired with sleek typography for clarity and sophistication. The premium gold color reflects luxury and high quality, making it unique and memorable. It balances elegance and cultural meaning, embodying "Mawa" as a symbol of comfort and belonging. OPERATION / FLOW / INTERACTION: This logo operates as a versatile and impactful visual identity, seamlessly adapting across various mediums like print, digital, and signage. Its clean, modern design ensures clear communication, while the interwoven gold circle adds an element of sophistication and memorability. The balance between the emblem and typography makes it instantly recognizable, creating a strong connection with the audience. Its elegance and scalability ensure consistent performance across all applications. PROJECT DURATION AND LOCATION: This project was designed in February 2022, In Riyadh Saudi Arabia, and it is used in the company's office. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Used Adobe Illustrator to make the logo and all it's applications, the photos was edited using Adobe Photoshop. SPECIFICATIONS / TECHNICAL PROPERTIES: This non-physical logo design features a geometric circular emblem with smooth, interwoven elements symbolizing unity and strength. A gold gradient adds depth and luxury, crafted using advanced digital tools. The modern sans-serif typography is precisely aligned with the emblem, ensuring balance and clarity. Optimized for scalability, the design maintains its versatility across print, digital, and large-format applications, making it both functional and visually impactful. TAGS: Luxury logo design, real estate branding, gold emblem, elegant typography, unity and strength, premium branding, modern design, scalable logo, cultural symbolism, timeless appeal RESEARCH ABSTRACT: This design was created through research aimed at developing a logo that embodies luxury and comfort in the real estate sector. It symbolizes unity, strength, and premium quality by blending cultural symbolism with modern luxury branding trends. Designed using Adobe Illustrator, feedback from experts and clients refined the concept. The gold circular emblem and modern typography enhance emotional connection and clarity, establishing trust and elevating design standards in the industry. CHALLENGE: The hardest part was combining cultural meaning with a modern, luxurious look. We needed the design to reflect the Arabic meaning of Mawa while appealing to a high-end market. Creating the gold circle to symbolize unity and luxury, while making it work across different formats, was a big challenge. Limited feedback and ensuring the design connected with all audiences were obstacles we overcame by testing and refining the design multiple times. ADDED DATE: 2025-01-06 14:03:10 TEAM MEMBERS (1) : IMAGE CREDITS: Mohammed Obaid, 2024. |
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| Visit the following page to learn more: http://bit.ly/4gGWA0e | |||||
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NAME: Mohammed Obaid PROFILE: Mohammed Obaid is an experienced creative director with expertise in advertising, branding, and visual storytelling. Known for crafting compelling campaigns and refined brand identities, Mohammed has a deep understanding of how to connect with audiences through impactful design and strategy. With a focus on delivering innovative solutions, he combines creativity and professionalism to elevate brands and create memorable experiences. Currently, Mohammed is expanding into new ventures, including advertising and e-commerce, showcasing a dedication to growth and excellence in every project. |
| AWARD DETAILS | |
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Mawa Branding Corporate Identity by Mohammed Obaid is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Mohammed Obaid for design Mawa Branding here.· Press Members: Login or Register to request an exclusive interview with Mohammed Obaid. · Click here to register inorder to view the profile and other works by Mohammed Obaid. |
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