La Plage Brand Identity by Ebru Sile Goksel and Ipek Eris Ugurlu |
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| DESIGN NAME: La Plage PRIMARY FUNCTION: Brand Identity INSPIRATION: La Plage draws inspiration from archival photos of the 1950s beachside lifestyle. We created playful and engaging compositions that evoke the era’s nostalgic charm. A blend of bohemian allure and seaside nostalgia is brought to life through sophisticated figures and whimsical scenes. Bold and striking typography complements the interior’s aesthetic, embodying a captivating narrative of seaside elegance with an artistic flair. Every detail was carefully crafted, inviting guests to escape the ordinary. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand identity for La Plage bridges 1950s beach nostalgia with modern sophistication. Vintage-inspired illustrations, bold typography, and a refined palette of terracotta, green, and gold accents create a timeless aesthetic. Holistic design—from intricate decor to a captivating color story—and advanced printing techniques heighten its visual appeal. Playful slogans like "Girls just wanna have sun" and "Sea la vie," paired with whimsical illustrations, enhance its charm and coastal elegance. Every visual element within the identity contributes to a subtle yet captivating narrative, layering charm and storytelling into the design and shaping a unique brand experience. OPERATION / FLOW / INTERACTION: The La Plage branding operates as a cohesive brand identity system, seamlessly integrating across various touchpoints. The use of tactile printing techniques, like foil stamping, enhances the sensory appeal, ensuring a more immersive and visually striking result. The entire experience, from the moment you pass by the restaurant to when you enter, order food from the menu, and toast with your glass while enjoying an unforgettable moment, is crafted with cohesive and rich visual storytelling. PROJECT DURATION AND LOCATION: The project started in April 2024 and the creative process spanned 2,5 months, from scratch to completion. Every branding element was meticulously crafted, blending retro illustration styles with distinctive typography. We took a holistic approach to each collateral, ensuring consistency while preserving the vibrant energy of visual storytelling throughout the design. After the client approved the branding concept, we finalized the print files, selected materials, applied Pantone colors, and incorporated special printing techniques to bring the design to life. The branding project was finalized in June 2024, and La Plage launched in August 2024. With all interior finishes in place, the restaurant quickly attracted attention, becoming a highly popular spot in Istanbul. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: With its distinctive fusion of typography and visuals, the brand creates an immersive and singular world that captivates and engages. Extensive research into typography led to the creation of font pairings that effortlessly balance warmth and sophistication. The logotype was designed with a memorable yet effortless character, perfectly reflecting the brand’s identity—elegant yet approachable. Inspired by vintage photographs, the illustrations evolved from hand sketches into playful, bohemian frames, meticulously digitized and refined with shadows and color to create depth and dimension. The dynamic, expressive typography of the witty slogans was integrated seamlessly with the illustrations, creating a visual harmony that amplifies the brand’s personality. From concept to finalization, we focused on every detail of each print file, carefully selecting materials, paper weights, and textures to create a cohesive brand experience. Pantone colors and gold foil accents were incorporated to enhance the visual appeal, while special printing techniques, such as foil stamping, were used to elevate the branding's tactile experience with elegance. This approach ensured that every element contributed to a refined, memorable brand identity. SPECIFICATIONS / TECHNICAL PROPERTIES: We conceptualized and designed a wide range of materials, from coasters and napkins to staff uniforms, food and drink menus, bags, wrapping paper, packaging details, signage, wall graphics, and all corporate printed materials. With a holistic approach, we crafted a cohesive visual language, ensuring each element featured a unique touch, avoiding repetition in design and infusing richness into every detail. TAGS: restaurant, branding, typography, illustration, design, identity, graphic design, logo, La Plage, Studio Born RESEARCH ABSTRACT: We conducted thorough research into the 1950s lifestyle through visual archives, drawing inspiration from a variety of photos. Each image contributed to a series of cohesive illustrations, with elements taken from backgrounds, poses, clothing, lifestyle and era-defining details. We combined retro-inspired typography with striking gold foil details within the graphics and illustrations. Our goal was to create illustrations that were not only memorable and catchy but also told their own unique story, capturing the vibe of the 1950s in a visually compelling way. CHALLENGE: The primary goal and challenge of this project was to create a distinctive visual identity that would set the restaurant apart from other top-tier establishments in the industry, quickly capturing and engaging guests. We aimed to craft a bold, signature brand that would shine through both its striking visual storytelling and unique tone of voice. Every detail within the restaurant had to embody La Plage's bohemian allure and seaside charm. We carefully curated every element, from the materials used to the printing techniques. During the printing process, we ensured the flawless application of gold foil accents through meticulous oversight. We also collaborated closely with the architectural team to develop branding concepts for the exterior and signage. ADDED DATE: 2024-12-03 22:08:47 TEAM MEMBERS (8) : Client: La Plage No.14 - Restaurant&Bar, Branding Project: Studio Born, Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu, Copywriting: Studio Born, Photographer: Haldun Kırkbir, Styling & Art Direction: Studio Born, Print House: Focus Print and Interior Design: Architag IMAGE CREDITS: Client: La Plage No.14 Branding Project: Studio Born Creative Directors & Designers: Ipek Eris Ugurlu, Ebru Sile Goksel Copywriting: Studio Born Photographer: Haldun Kırkbir Styling & Art Direction: Studio Born Print House: Focus Print Interior Design: Architag PATENTS/COPYRIGHTS: No: 2023 122231, Date: 08.02.2024 |
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| Visit the following page to learn more: https://www.studioborn.co | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Studio Born PROFILE: Studio Born is an independent design studio based in Miami and Istanbul, with a focus on branding, packaging, and graphic design. It was founded by the design duo Ebru Sile Goksel and Ipek Eris Ugurlu, who united their creative forces in early 2017. Studio Born’s passion is all about transforming good ideas into good design. We see our brands as our good friends and our work as inspiring memories. Thriving on a powerful identity, we all share one good journey. |
| AWARD DETAILS | |
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La Plage Brand Identity by Ebru Sile Goksel and Ipek Eris Ugurlu is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Ebru Sile Goksel and Ipek Eris Ugurlu for design La Plage here.· Press Members: Login or Register to request an exclusive interview with Ebru Sile Goksel and Ipek Eris Ugurlu. · Click here to register inorder to view the profile and other works by Ebru Sile Goksel and Ipek Eris Ugurlu. |
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