Cristaderm Brand Identity by Wai Ho Cheung |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Cristaderm PRIMARY FUNCTION: Brand Identity INSPIRATION: Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing. OPERATION / FLOW / INTERACTION: The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world. PROJECT DURATION AND LOCATION: The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public. SPECIFICATIONS / TECHNICAL PROPERTIES: Logo, Brand Identity Guidelines, Name Card, Packaging, Booth TAGS: Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome RESEARCH ABSTRACT: Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective. CHALLENGE: The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry. ADDED DATE: 2024-11-19 08:21:15 TEAM MEMBERS (1) : Wai Ho Cheung IMAGE CREDITS: Wai Ho Cheung, 2024. |
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| Visit the following page to learn more: https://www.facebook.com/cristadermskinc |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Cristaderm PROFILE: Cristaderm, a pioneering skincare brand from Korea, is dedicated to the philosophy of 'Advancing Skincare Through Cutting-Edge Biological Science.' Originating from a laboratory setting, the brand specializes in creating professional, mature, and efficient skincare products. Cristaderm’s approach is rooted in addressing the physiological characteristics and pathogenesis of different skin types. The core ingredient, plant exosomes, forms the foundation of their offerings, ensuring that the products meet strict scientific standards and manufacturing processes, thus providing consumers with comprehensive solutions for various skin issues. |
| AWARD DETAILS | |
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Cristaderm Brand Identity by Wai Ho Cheung is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Wai Ho Cheung for design Cristaderm here.· Press Members: Login or Register to request an exclusive interview with Wai Ho Cheung. · Click here to register inorder to view the profile and other works by Wai Ho Cheung. |
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