Texture Maker Rebranding by Texture Maker Enterprise Co. Ltd. |
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| DESIGN NAME: Texture Maker PRIMARY FUNCTION: Rebranding INSPIRATION: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide. OPERATION / FLOW / INTERACTION: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen." PROJECT DURATION AND LOCATION: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Creative Suite, Co-create Workshop SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing RESEARCH ABSTRACT: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal. CHALLENGE: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research. 2. Our broad range of products and services made it difficult to craft a clear, unified message. 3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. ADDED DATE: 2024-11-14 23:01:02 TEAM MEMBERS (2) : Client: Texture Maker Enterprise Co. Ltd./ and Branding Agency: Process Taipei IMAGE CREDITS: Food Photography by Oni Lai Photo Studio / Factory Photography by Lee Juan Show / Exhibition Design by CHEN-MEI DESIGN |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Texture Maker Enterprise Co., Ltd. PROFILE: Texture Maker Enterprise Co. Ltd. Is a leading provider of innovative ingredients solutions, founded on a deep understanding of food science and technology. We bring vitality to Taiwan's food industry, opened up new horizons, and are now expanding internationally. Our mission is to be the best partnership of our customers by offering key ingredients solution blending the latest emerging food trends and manufacturing technologies. |
| AWARD DETAILS | |
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Texture Maker Rebranding by Texture Maker Enterprise Co. Ltd is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Texture Maker Enterprise Co. Ltd. for design Texture Maker here.· Press Members: Login or Register to request an exclusive interview with Texture Maker Enterprise Co. Ltd.. · Click here to register inorder to view the profile and other works by Texture Maker Enterprise Co. Ltd.. |
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