Ge Sang Lv Wu Corporate Logo by Xiaobing Cheng |
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| DESIGN NAME: Ge Sang Lv Wu PRIMARY FUNCTION: Corporate Logo INSPIRATION: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate. UNIQUE PROPERTIES / PROJECT DESCRIPTION: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization. OPERATION / FLOW / INTERACTION: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring. PROJECT DURATION AND LOCATION: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication SPECIFICATIONS / TECHNICAL PROPERTIES: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm TAGS: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet RESEARCH ABSTRACT: Research Type: Qualitative research evaluating brand design through case analysis and user feedback. CHALLENGE: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives. ADDED DATE: 2024-09-30 11:32:19 TEAM MEMBERS (1) : Xiaobing Cheng IMAGE CREDITS: Xiaobing Cheng, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ge sang lv wu PROFILE: ge sang lv wu is a brand dedicated to sourcing the most pristine and pure resources from nature, focusing on bringing the gifts of the natural world to urban dwellers. We believe that nature is humanity's most precious treasure, and urban life should not be disconnected from its beauty. Therefore, Gelsang Travel Goods ventures into high mountains, forests, grasslands, and other pristine regions to carefully select high-quality natural products such as ingredients, tea leaves, coffee beans, and more, ensuring that each product retains the original flavors and health benefits of nature. Our product line is diverse, encompassing natural ingredients, high-mountain teas, premium coffee beans, and natural lifestyle products, all aimed at providing urban populations with healthy and pure lifestyle choices. Whether it's tea from high mountains, wild mushrooms from forests, or hand-roasted coffee beans, Gelsang Travel Goods hopes to help consumers experience the tranquility and beauty of nature amidst their busy urban lives. ge sang lv wu consistently adheres to sustainable development principles, emphasizing the protection of the natural environment and the responsible use of resources. Through our efforts, we aim not only to deliver high-quality natural products to consumers but also to promote a lifestyle that returns to and respects nature. ge sang lv wu—Bringing the purity of nature back to urban life. |
| AWARD DETAILS | |
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Ge Sang Lv Wu Corporate Logo by Xiaobing Cheng is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Xiaobing Cheng for design Ge Sang Lv Wu here.· Press Members: Login or Register to request an exclusive interview with Xiaobing Cheng. · Click here to register inorder to view the profile and other works by Xiaobing Cheng. |
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