Meet in Arcadia Brand Image Design by Xiaoming Meng and Xueke Fang |
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| DESIGN NAME: Meet in Arcadia PRIMARY FUNCTION: Brand Image Design INSPIRATION: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty." UNIQUE PROPERTIES / PROJECT DESCRIPTION: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers. OPERATION / FLOW / INTERACTION: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project. PROJECT DURATION AND LOCATION: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: I. The logo incorporates rural elements to convey the theme effectively. II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand. Service Policy: I. Guide the tourism experience through design, using a unified image to provide clear direction. II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. SPECIFICATIONS / TECHNICAL PROPERTIES: Height 594mm x Width 420mm TAGS: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia RESEARCH ABSTRACT: I. Research Background Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model. II. Research Methods Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods. III. Research Tools There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc. IV. Participants Villagers, project staff, brand designers and other researchers. V. Results and Insights The project affects the rural economy, society and environment, with both achievements and challenges. CHALLENGE: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation. ADDED DATE: 2024-09-29 12:47:22 TEAM MEMBERS (2) : Chief Designer: Xiaoming Meng and Project Operation: Xueke Fang IMAGE CREDITS: [Image 1: Designer Meng Xiaoming, 2022.] [Image 2: Designer Meng Xiaoming, 2022.] [Image 3: Designer Meng Xiaoming, 2022.] [Image 4: Designer Meng Xiaoming, 2022.] [Image 5: Designer Meng Xiaoming, 2022.] [Image 5: Designer Meng Xiaoming, 2022.] [Video credits : xiaoming meng, 2022] PATENTS/COPYRIGHTS: Logo (2022) China Social Entrepreneur Foundation |
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| Visit the following page to learn more: http://www.dawnbrand.com.cn/list/post/30 |
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NAME: China Social Entrepreneur Foundation PROFILE: The "Meet in Arcadia" project is a village-wide comprehensive development project initiated by Yusei Foundation in 2018 with the goal of promoting rural revitalization. The project takes the inheritance of traditional village culture and lifestyle as the premise, rural tourism as the main industry, and the support and development of the collective economy and the stimulation of villagers' endogenous motivation as the core, and helps villages achieve comprehensive revitalization through systematic support and promotion. Through systematic support and whole-village promotion, the project helps rural areas achieve comprehensive revitalization. Longtang Village in Leishan County, Guizhou Province is the first pilot village of the "Meet in Arcadia" project. By the end of 2021, the Longtang project had basically completed the project plan and achieved milestones. |
| AWARD DETAILS | |
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Meet in Arcadia Brand Image Design by Xiaoming Meng and Xueke Fang is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Xiaoming Meng and Xueke Fang for design Meet in Arcadia here.· Press Members: Login or Register to request an exclusive interview with Xiaoming Meng and Xueke Fang. · Click here to register inorder to view the profile and other works by Xiaoming Meng and Xueke Fang. |
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