Al Mar Suites Logo by Anna Paula Martinelli |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Al Mar Suites PRIMARY FUNCTION: Logo INSPIRATION: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality. OPERATION / FLOW / INTERACTION: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public. PROJECT DURATION AND LOCATION: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical. SPECIFICATIONS / TECHNICAL PROPERTIES: Logo Development, applicable to any material. TAGS: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo RESEARCH ABSTRACT: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region. CHALLENGE: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin. ADDED DATE: 2024-07-17 17:17:07 TEAM MEMBERS (1) : Anna Martinelli IMAGE CREDITS: Photos Al Mar Suites |
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| Visit the following page to learn more: https://almarsuites.com.br/ | |||||
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NAME: Anna Martinelli PROFILE: Anna Martinelli is a graphic designer based in Curitiba, Brazil. Graduated in Universidade Federal do Paraná (Brazil), with extension studies in Politecnico di Milano (Italy), postgraduate in Marketing from FAE Business School (Brazil) and has a MBA degree in Marketing, Branding and Growth from Pontificia Universidade Católica do Rio Grande do Sul (Brazil). Works as a designer since 2006 not only with graphic, but also with fashion, jewelry and souvenir design. Is partner and designer of 2 souvenirs companies: Curitiba na Bagagem (creating products for 10 cities in southern Brazil) and Campos do Jordão na Bagagem; is also owner and creator of the travel gift company Finestrino; and partner of Lynx Visual Communication company. |
| AWARD DETAILS | |
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Al Mar Suites Logo by Anna Paula Martinelli is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Anna Paula Martinelli for design Al Mar Suites here.· Press Members: Login or Register to request an exclusive interview with Anna Paula Martinelli. · Click here to register inorder to view the profile and other works by Anna Paula Martinelli. |
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