High Mountains Flowing Water VI Design by Baoquan Luo, Jiamin Feng and Zhiwei Lv |
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| DESIGN DETAILS | |||||
| DESIGN NAME: High Mountains Flowing Water PRIMARY FUNCTION: VI Design INSPIRATION: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists. OPERATION / FLOW / INTERACTION: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme. PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials. ADDED DATE: 2024-07-12 01:57:03 TEAM MEMBERS (1) : Baoquan Luo, Jiamin Feng, Zhiwei Lv IMAGE CREDITS: LanceDesign(Guangzhou)Co.,LTD |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: LanceDesign(Guangzhou)Co.,LTD PROFILE: Lance Design is a comprehensive visual design agency located in the Greater Bay Area, specializing in visual symbol systems, interactive experiences, public space art, and cultural creative design. Our team is made up of interdisciplinary professionals who adhere to the principle of replacing purely intuitive creativity with scientific methodology, always upholding the core idea of "left-brain logic + right-brain aesthetics." Through systematic design thinking, we transform innovative concepts into works that combine depth and visual impact, dedicated to creating designs that are understandable and emotionally resonant for the public. In the processes of spatial information presentation and cultural product development, we consistently balance functionality and artistry, using data to support creativity and aesthetics to empower communication, allowing professional design results to break through barriers and ultimately achieve both commercial value and social aesthetic education. |
| AWARD DETAILS | |
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High Mountains Flowing Water Vi Design by Baoquan Luo, Jiamin Feng and Zhiwei Lv is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Baoquan Luo, Jiamin Feng and Zhiwei Lv for design High Mountains Flowing Water here.· Press Members: Login or Register to request an exclusive interview with Baoquan Luo, Jiamin Feng and Zhiwei Lv. · Click here to register inorder to view the profile and other works by Baoquan Luo, Jiamin Feng and Zhiwei Lv. |
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