Chinese Zodiac Font Design by Guanglong Chen |
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| DESIGN NAME: Chinese Zodiac PRIMARY FUNCTION: Font Design INSPIRATION: The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember. OPERATION / FLOW / INTERACTION: The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works. They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs. PROJECT DURATION AND LOCATION: The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion. SPECIFICATIONS / TECHNICAL PROPERTIES: size：1000mmX1000mm TAGS: Font design，Font，Chin RESEARCH ABSTRACT: The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity. CHALLENGE: The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory. ADDED DATE: 2024-07-04 05:16:32 TEAM MEMBERS (1) : Guanglong Chen IMAGE CREDITS: Graphic Designer Guanglong Chen PATENTS/COPYRIGHTS: National Copyright Administration of China: Registration number: Guozuodengzi-2022-F-10145612 Copyright owner: Chen Guanglong Date of creation: April 3, 2020 Registration date: July 20, 2022 |
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| Visit the following page to learn more: https://www.behance.net/gallery/17388964 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: George Chen Studio PROFILE: - |
| AWARD DETAILS | |
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Chinese Zodiac Font Design by Guanglong Chen is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Guanglong Chen for design Chinese Zodiac here.· Press Members: Login or Register to request an exclusive interview with Guanglong Chen. · Click here to register inorder to view the profile and other works by Guanglong Chen. |
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