Min Shan Nong Ye Brand Identity by Yanjun Yang |
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| DESIGN NAME: Min Shan Nong Ye PRIMARY FUNCTION: Brand Identity INSPIRATION: To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products. OPERATION / FLOW / INTERACTION: MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs. PROJECT DURATION AND LOCATION: The project started in June 2022 in Chengdu. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty. SPECIFICATIONS / TECHNICAL PROPERTIES: The size flexibly varies with application scenarios. TAGS: Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology RESEARCH ABSTRACT: Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" CHALLENGE: The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory. ADDED DATE: 2024-06-25 02:41:19 TEAM MEMBERS (1) : Yanjun Yang IMAGE CREDITS: Yanjun Yang |
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NAME: Yanjun Yang PROFILE: Yanjun Yang is the founder of East Awaken Brand Design (Chengdu) Co., Ltd. With outstanding design talent and deep understanding of brand aesthetics, he has won numerous prizes in world's top design awards, including the gold medal of French Design Award (FDA) 2024, the gold medal of the US MUSE Creative Awards, and the gold medal of the American Good Design Award, which fully demonstrates his influence in the international design arena. Each of his works is a profound interpretation of the brand story, embodying the exploration of visual art. Through cooperation with multiple enterprises and institutions, Yanjun Yang has successfully shaped the brand image, and stimulated the brand's intrinsic value and market potential with the power of design, bringing far-reaching commercial impact. |
| AWARD DETAILS | |
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Min Shan Nong Ye Brand Identity by Yanjun Yang is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Yanjun Yang for design Min Shan Nong Ye here.· Press Members: Login or Register to request an exclusive interview with Yanjun Yang. · Click here to register inorder to view the profile and other works by Yanjun Yang. |
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