Fuhai Energy Visual Identity System by Shuxia Pang |
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| DESIGN NAME: Fuhai Energy PRIMARY FUNCTION: Visual Identity System INSPIRATION: The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough". UNIQUE PROPERTIES / PROJECT DESCRIPTION: Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market. The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development. The design features a minimalist modern style, combining irregular geometric shapes and handwritten fonts to reflect the brand's innovative spirit and environmental responsibility. OPERATION / FLOW / INTERACTION: Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry. PROJECT DURATION AND LOCATION: The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image. Blue and green, reflecting the sea and clean energy attributes, with the white handwritten abbreviation "F·Hai" and a light spot in the upper right corner symbolizing infinite possibilities. The VI design is widely applied in online promotions, offline promotional materials (such as product packaging, posters, etc.), and gas station buildings to enhance brand recognition with a unified image. SPECIFICATIONS / TECHNICAL PROPERTIES: 1. Material: - Type: Sustainable, biodegradable materials - Strength: High durability for protection - Weight: Lightweight for reduced shipping costs 2. Design: - Structure: Ergonomic and user-friendly - Visuals: High-quality graphics and clear branding - Color Scheme: Eye-catching and brand-consistent 3. Sustainability: - Recyclability: Fully recyclable materials - Eco-Friendly: Reduced carbon footprint in production - Waste Reduction: Minimal packaging waste 4. Compliance: - Standards: Meets industry design standards - Regulations: Adheres to environmental and safety regulations These properties ensure the VI design is appealing, sustainable, and functional, with a robust technical foundation for diverse applications. TAGS: Minimalist, Modern, Branding, Innovation, Green Energy RESEARCH ABSTRACT: This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards. CHALLENGE: Innovation from Scratch: 1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs. 2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics. Key Problems Solved: 1. Market Recognition: - By using irregular geometric shapes, fresh colors, and unique handwritten fonts, the design helps the brand stand out in the market, enabling consumers to quickly identify and remember it. 2. Brand Values Transmission: - The design conveys Fuhai's values of not fearing challenges, the spirit of united development, and the pursuit of environmental protection, forming an emotional connection with consumers. 3. Image Consistency: - Ensures the company maintains a consistent image across different channels, enhancing the stability and reliability of the brand image, thus increasing consumer trust. ADDED DATE: 2024-06-13 11:41:13 TEAM MEMBERS (2) : Shuxia Pang, Maffione Tiziano, and Xiuping Fan, Jiali Wu IMAGE CREDITS: Shuxia Pang, 2024. |
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| Visit the following page to learn more: http://www.gzace.com/index.php?c=categor |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Guangzhou ACE Renovation Design Engineering Co., Ltd PROFILE: ACE Group was established in 1996 with subsidiary companies of GZ ACE Renovation Design Engineering Co., Ltd., GZ ACE Renovation Engineering Co., Ltd., and GZ ACE Digital Media Co., Ltd. ACE has a network with subsidiaries and branch office located in Beijing, Shanghai, Wuhan, Shenzhen, Nanjing, Chengdu, Xi’an, Hong Kong and Philippine. ACE Sign Group designs, manufactures, installs and service comprehensive and complete signage systems for some of the most well know global brands. ACE Sign Group is dedicated to provide the most advanced signage solutions for our esteemed customers. We have built a performing team of highly qualified management professionals, designers and designers over the years of development. We have built advanced factories in major cities in China, established a specialized management system. Since 2002, we have received certification for quality management system ISO9001:2000. Through the years of development, ACE Sign Group has won the approval and long term contracts by many global leading companies like Sinopec Group, CNPC, BP, Shell, Total, Audi, Mercedes-Benz, Ford, Honda, Nissan, Starbucks, Wal-Mart, CITIC Bank and many others. We have delivered signage projects all around mainland China and in many other territories like Hong Kong, Macau, Australia, Brazil, Philippines, Myanmar, Cambodia and Indonesia etc. We have won ourselves the reputation as one of the suppliers of the highest quality products and services. |
| AWARD DETAILS | |
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Fuhai Energy Visual Identity System by Shuxia Pang is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Shuxia Pang for design Fuhai Energy here.· Press Members: Login or Register to request an exclusive interview with Shuxia Pang. · Click here to register inorder to view the profile and other works by Shuxia Pang. |
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