Henry Moore Exhibition Visual Identity by Yuxin Feng |
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| DESIGN NAME: Henry Moore Exhibition PRIMARY FUNCTION: Visual Identity INSPIRATION: The design inspiration comes from Henry Moore's classic sculpture work, "Reclining Figure." Its overall form is streamlined, resembling the letter "M," which corresponds to Moore's English initial "M." It cleverly integrates its representative features into a logo graphic, possessing strong recognizability. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project merges art, design, and education to celebrate the timeless works of Henry Moore. The exhibition's visual identity is defined by traditional design elements such as posters and tickets, paired with an innovative collection of cultural and creative products. What sets this project apart is the transformation of Moore's sculptural artistry into interactive tools for children, such as drawing books and pencils. These products not only honor the legacy of Henry Moore but also inspire a new generation of creativity, making the exhibition both culturally enriching and uniquely engaging. OPERATION / FLOW / INTERACTION: The design effectively conveys Henry Moore's personal characteristics, with minimalist lines outlining key information, enhancing recognition, and possessing a visually captivating appeal that can be widely disseminated. PROJECT DURATION AND LOCATION: The project starts in July 2021 and ends in August 2021 in Nanjing, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design and production of the accompanying exhibition visual cultural and creative products have fully taken into account the use of safe and healthy materials. SPECIFICATIONS / TECHNICAL PROPERTIES: Minimum height of the logo: 10 mm TAGS: Logo, Art, Graphic design RESEARCH ABSTRACT: By designing accompanying exhibition cultural and creative products, it enhances the broad participation of various groups. Artworks are not only meant to be appreciated, but children can also learn about and engage with the exhibition through these cultural and creative products. CHALLENGE: The challenge in design lies in accurately and intuitively conveying the personal characteristics of the exhibiting artist and applying them to all exhibition designs and cultural and creative products. ADDED DATE: 2024-03-21 11:30:01 TEAM MEMBERS (1) : Yuxin Feng IMAGE CREDITS: Photographer Yuxin Feng, 2023 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: FENG YUXIN DESIGN PROFILE: - |
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Henry Moore Exhibition Visual Identity by Yuxin Feng is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Yuxin Feng for design Henry Moore Exhibition here.· Press Members: Login or Register to request an exclusive interview with Yuxin Feng. · Click here to register inorder to view the profile and other works by Yuxin Feng. |
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