Qujiang Light Rail Brand Design by Huang Yong |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Qujiang Light Rail PRIMARY FUNCTION: Brand Design INSPIRATION: The light rail vehicles in the logo, with the clever use of colors and lines, show a sense of movement and vitality, as if they are carrying passengers through time and space, taking a glance at the history and culture of Qujiang for thousands of years. It is not only a transportation line, but also a window showing the charm of Qujiang to the world. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo design of Qujiang Light Rail is simple and meaningful. The logo uses five colors to form the image of the light rail vehicle, implying the rich and colorful Qujiang culture. This design not only reflects the transportation function of the light rail, but also displays the cultural charm of Qujiang, adding a new city card to Xi'an and allowing the world to experience the excitement of Qujiang through the light rail window. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Xi'an, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Qujiang Light Rail RESEARCH ABSTRACT: In general, this logo design not only reflects the transportation function of Qujiang Light Rail, but also demonstrates its cultural value. In a unique and creative way, it closely connects the Qujiang Light Rail to the historical and cultural city of Xi'an, injecting new vitality and hope into the city's future development. CHALLENGE: The logo design of Qujiang Light Rail took more than a year of in-depth research and careful polishing from project establishment to project bidding and final bidding. Every detail embodies the designer's ingenuity, and finally presents a logo that embodies the characteristics of the light rail. It also highlights the essence of Qujiang culture and adds a unique visual identity symbol to Qujiang Light Rail. ADDED DATE: 2024-03-18 00:30:16 TEAM MEMBERS (1) : Huang Yong IMAGE CREDITS: Huang Yong, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Broaden PROFILE: Guanshanhai Brand Marketing Company is a professional agency dedicated to creating excellent brand influence for customers. At Guanshanhai, we believe that brand marketing is not only the delivery of business, but also cultural exchange and emotional resonance. We use the tenacity of the mountains and the tolerance of the sea to gain insight into the market and understand consumers. We use our unique perspective and innovative thinking to interpret the beauty of the East with infinite creativity, just to create brand marketing cases that truly touch people's hearts. |
| AWARD DETAILS | |
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Qujiang Light Rail Brand Design by Huang Yong is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Huang Yong. · Click here to register inorder to view the profile and other works by Huang Yong. |
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