Borna Sazegan Brand Identity by Doraj Design House |
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| DESIGN NAME: Borna Sazegan PRIMARY FUNCTION: Brand Identity INSPIRATION: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity. OPERATION / FLOW / INTERACTION: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros. PROJECT DURATION AND LOCATION: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals RESEARCH ABSTRACT: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy. CHALLENGE: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them. ADDED DATE: 2024-03-15 16:51:59 TEAM MEMBERS (1) : Mohammad Roustaei, Amirhossein Paydar IMAGE CREDITS: - |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Doraj Design House PROFILE: Doraj design house, collection that specializes in branding and advertising. Our goal in the field of branding is to create your brand story in a different and creative way. In such a way that the story of your brand remains forever in the mind of the audience, and also our goal in the field of advertising is to create a moment of stopping and thinking of the audience when facing your brand, which ultimately leads to a purchase.Our strategy is that all brands, even with a similar activity, can appear in the competitive market with a completely different identity and capability. |
| AWARD DETAILS | |
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Borna Sazegan Brand Identity by Doraj Design House is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Doraj Design House for design Borna Sazegan here.· Press Members: Login or Register to request an exclusive interview with Doraj Design House. · Click here to register inorder to view the profile and other works by Doraj Design House. |
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