Seawool Branding Project by Chungsheng Chen and Eddie Wang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Seawool PRIMARY FUNCTION: Branding Project INSPIRATION: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability. OPERATION / FLOW / INTERACTION: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand. PROJECT DURATION AND LOCATION: The Branding project commenced in Sept.2022 and concluded in May,2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Branding project all done in Adobe Illustrator and Photoshop software. SPECIFICATIONS / TECHNICAL PROPERTIES: SEAWOOL Logo: Letters are all in uppercase Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. TAGS: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo. RESEARCH ABSTRACT: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style. CHALLENGE: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria. ADDED DATE: 2024-03-10 15:21:06 TEAM MEMBERS (8) : ChungSheng Chen, Eddie Wang, TingYuan Lin, EnYang Chen, Tainan University of Technology/Product Design Dept, Acdesign Associates International Co.,Ltd, Creative Tech Textile Co., Ltd and Hans Global LLC. IMAGE CREDITS: All images copyright: Acdesign Associates International Co.,Ltd. PATENTS/COPYRIGHTS: Trademark: Creative Tech Textile Co., Ltd. |
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NAME: Tainan University of Technology/Product Design Deparment PROFILE: Established in 1965, Tainan University of Technology is an university with “cultural creativity” as the core value, they devote themselves to educate talents with the ability of “applicable practicing” and “humanistic technology” that conforms to the needs of the society and the industries. To fulfill this goal, they are positioned and advancing to a technology university of “cultural and creative teachings.” |
| AWARD DETAILS | |
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Seawool Branding Project by Chungsheng Chen and Eddie Wang is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Chungsheng Chen and Eddie Wang. · Click here to register inorder to view the profile and other works by Chungsheng Chen and Eddie Wang. |
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