Journey To Lijiang Illustration by Jijing Ju |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Journey To Lijiang PRIMARY FUNCTION: Illustration INSPIRATION: Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture. OPERATION / FLOW / INTERACTION: Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture. PROJECT DURATION AND LOCATION: Launched in China 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations. SPECIFICATIONS / TECHNICAL PROPERTIES: 3600 x 3600 pixels, 300dpi, RGB. TAGS: Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration RESEARCH ABSTRACT: Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization. CHALLENGE: The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times. ADDED DATE: 2024-03-07 02:56:47 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1 : Illustration Ju Jijing 2023. Image #2 : Illustration Ju Jijing 2023. Image #3 : Illustration Ju Jijing 2023. Image #4 : Illustration Ju Jijing 2023. Image #5 : Illustration Ju Jijing 2023. |
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NAME: Northeastern University of China PROFILE: Northeastern University (NEU) was founded on April 26, 1923.Northeast University is one of the key universities of "double first-class", "985 Project" and "211 Project" in China. In its history of over 90 years, the university has formed its unique spirit: “Striving constantly for improvement and behaving in conformity with truth”.The university is situated in Shenyang, the central city of the Northeastern China, and it also has a campus in Qinhuangdao City, Hebei Province. The university occupies a total area of 2,550,000 square meters, of which the architectural area amounts to 1,680,000 square meters. It has 4,538 faculty members, among whom 2,711 are full-time teachers. Sticking to the principle of “cultivating outstanding personnel” and the path of “innovation, distinctiveness and openness”, NEU will stride forward unremittingly to build itself into a world-class university with Chinese characteristics, playing a leading role in the new industrialization progress in China. |
| AWARD DETAILS | |
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Journey to Lijiang Illustration by Jijing Ju is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Jijing Ju. · Click here to register inorder to view the profile and other works by Jijing Ju. |
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