Dotline Corporate Identity by Tomohiro Kaji |
Home > Winners > #160477 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Dotline PRIMARY FUNCTION: Corporate Identity INSPIRATION: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Grid system with the golden section, over ray, multiplication SPECIFICATIONS / TECHNICAL PROPERTIES: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm TAGS: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough RESEARCH ABSTRACT: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands CHALLENGE: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor. ADDED DATE: 2024-03-06 04:41:15 TEAM MEMBERS (1) : IMAGE CREDITS: Tomohiro Kaji, 2023. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Dotline Co., Ltd. PROFILE: Aging is one of Japan's major social problems. Dotline - founded in 2011 in Chiba prefecture, Japan - is one of the major companies in welfare industry that provides multifaceted medical and welfare services such as on call medical / nursing, home care, work support and eduction for seniors and disabilities to solve this social problem. |
| AWARD DETAILS | |
 |
Dotline Corporate Identity by Tomohiro Kaji is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Tomohiro Kaji. · Click here to register inorder to view the profile and other works by Tomohiro Kaji. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Tomohiro Kaji's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
