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| DESIGN DETAILS |
DESIGN NAME:
Rebranding Emplus
PRIMARY FUNCTION:
Identity Emplus
INSPIRATION:
Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
OPERATION / FLOW / INTERACTION:
The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
PROJECT DURATION AND LOCATION:
EMplus started in 2023 and will continue to grow the following years.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Digital and paperwork
SPECIFICATIONS / TECHNICAL PROPERTIES:
European DIN sizes.
TAGS:
EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
RESEARCH ABSTRACT:
The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
CHALLENGE:
Keep it as simple as possible, but still telling so much, that's a challenge!
ADDED DATE:
2024-02-29 23:04:10
TEAM MEMBERS (5) :
ruud winder - branding Architect and Designer, peter puntman - Motion Graphics , linda kaandorp — dtp, veronica stroomer — Microsoft documents and simone winder — assistent designer
IMAGE CREDITS:
All rights: Rebrandt / Ruud Winder 2024
PATENTS/COPYRIGHTS:
All rights: Rebrandt / Ruud Winder 2024
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| Visit the following page to learn more: https://www.rebrandt.com/en/emplus |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Rebrandt®
PROFILE:
Rebrandt® has been a 100% network agency with independent branding experts for more than 15 years; designers, programmers, copywriters, illustrators, photographers, stylists, DTP specialists and marketing strategists. A team of experts with a special chemistry, who have been working together fruitfully for many years. The Rebrandt network is not limited to the Netherlands, but spread all over the world, useful for international projects.
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