Equia Keto Line Packaging Identity by Joumana Maalouf |
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| DESIGN NAME: Equia Keto Line PRIMARY FUNCTION: Packaging Identity INSPIRATION: The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market. OPERATION / FLOW / INTERACTION: The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism. PROJECT DURATION AND LOCATION: The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing. SPECIFICATIONS / TECHNICAL PROPERTIES: ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties TAGS: brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design. RESEARCH ABSTRACT: The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends. CHALLENGE: The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information. ADDED DATE: 2024-02-28 06:22:58 TEAM MEMBERS (3) : Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director, Mr. Balsam Abou Chara: Art director and Mrs. Mariam Tout: Videography and Animation IMAGE CREDITS: Image credits for Shutterstock, But the illustration is transformed by Colorcode team to be more artistic and customized. PATENTS/COPYRIGHTS: Copyrights belong to Colorcode S.A.R.L #1961998, 2024 |
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| Visit the following page to learn more: https://youtu.be/sIWtn8z7VKs | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Colorcode Creative Agency PROFILE: Colorcode, an innovative creative agency with over a decade of experience, operates on regional, national, and global scales. The agency is distinguished by its dynamic and youthful team, committed to delivering creative solutions. Services offered by Colorcode span strategic planning, branding, concept creation, packaging, advertising, stands and displays, marketing plan development, digital strategy formulation, social media campaign development, and website design and creation. With a focus on simplicity and formality, Colorcode provides a comprehensive suite of services that cater to the diverse needs of its clients across various markets. |
| AWARD DETAILS | |
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Equia Keto Line Packaging Identity by Joumana Maalouf is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Joumana Maalouf. · Click here to register inorder to view the profile and other works by Joumana Maalouf. |
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