Xiaoshanxiang Pig Brand Design by Beijing Jiaotong University |
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| DESIGN NAME: Xiaoshanxiang Pig PRIMARY FUNCTION: Brand Design INSPIRATION: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it. OPERATION / FLOW / INTERACTION: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution. PROJECT DURATION AND LOCATION: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: Map: 594mm*420mm Outdoor Poster: 2000mm*3550mm Pork Product Coupon: 180mm*54mm Pork packaging box: 175mm*115mm*25mm Pork packaging waist cover: 80mm*115mm Specification: 250g TAGS: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration RESEARCH ABSTRACT: Type: Brand Design Study Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development. Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design. RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market. Effectiveness/Impact CHALLENGE: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures. ADDED DATE: 2024-02-26 08:48:54 TEAM MEMBERS (8) : Design Director:YeZhang, Art Director:YangMao, Art Director:XingxingLi, Lead Designer:YuanshuNiu, Designer:JingyingLv, Designer:LuyaoZhai, Designer:YuzhengLei and Designer:YaoZhou IMAGE CREDITS: This work is all original images not copyrighted. PATENTS/COPYRIGHTS: This work is all original images not copyrighted. |
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| Visit the following page to learn more: http://saad.bjtu.edu.cn | |||||
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NAME: Beijing Jiaotong University PROFILE: Founded in 1896, Beijing Jiaotong University (BJTU) is the birthplace of modern railway and telecommunication education in China. It was among the first universities in China to confer doctoral and master's degrees and is renowned both domestically and internationally as one of the key universities with the longest history in China. The creative design program of BJTU is under the School of Architecture and Design, which offers majors such as Visual Communication Design, Digital Media Art, Environmental Design, Architecture, Urban and Rural Planning, contributing to the education of numerous outstanding designers and architects for society. In recent years, the design team at Beijing Jiaotong University has undertaken a series of prestigious projects in brand design and cultural creativity, including the design for the Yuanmingyuan (Old Summer Palace), the Summer Palace, Beijing Zoo, Beijing North Railway Station, and other well-known landmarks both in China and overseas. Their work has garnered widespread social influence and has been recognized with numerous awards in domestic and international design competitions. |
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Xiaoshanxiang Pig Brand Design by Beijing Jiaotong University is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Click here to request a exclusive interview about Xiaoshanxiang Pig Brand Design from Beijing Jiaotong University. · Click here to view the profile and other works by Beijing Jiaotong University. |
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