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Dpri Library Logo And Visual Identity by Di Wei |
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| DESIGN DETAILS |
DESIGN NAME:
Dpri Library
PRIMARY FUNCTION:
Logo And Visual Identity
INSPIRATION:
Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading.
OPERATION / FLOW / INTERACTION:
Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading.
PROJECT DURATION AND LOCATION:
The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
At the beginning of the creation process, I did a vision-experiment-question-correction model to deduce the design. A lot of design was done first to determine what I wanted to express with my main logo: how does the logo evolve from static to dynamic, how does it show evolution and interaction? How to represent its meaning? The book, the publication, and the digitalisation were combined to create a static primary logo design and five secondary logos, and research began on the interactive and dynamic design of the primary logo.Because of the specificity of the design, it can be printed on most physical objects and widely distributed on electronic devices
SPECIFICATIONS / TECHNICAL PROPERTIES:
Minimum height of sign: 15 mm
TAGS:
Signage, digital publishing, books, visual identity, Brand IP
RESEARCH ABSTRACT:
The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture.
CHALLENGE:
How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo.
ADDED DATE:
2024-02-20 19:15:49
TEAM MEMBERS (1) :
IMAGE CREDITS:
DI WEI,2022
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| COMMENTS |
| Giulia Esposito |
Comment #100261 on June 22, 2024, 2:58 am |
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As a fervent admirer of the profound impact that thoughtful design can have on our daily lives, I am thoroughly impressed by the innovative approach taken to create a digital publication software logo that not only captures the essence of digital reading but also fosters an engaging user experience through its dynamic and interactive elements. The concept of evolving from a static to a dynamic representation vividly illustrates the transformative power of digital publications, and the meticulous attention to detail in the development process—leveraging research and a vision-experiment-question-correction model—exemplifies a deep understanding of the design challenges inherent in representing digital publishing. The clever use of a primary logo that transitions into colourful sub-logos to indicate the breadth of digital publication possibilities is a testament to a forward-thinking design strategy that enhances user interaction and showcases the infinite potential of digital reading. This work stands as a beacon of innovation in logo and visual identity design, demonstrating how creative solutions can significantly improve the digital publication landscape and user engagement. The dedication to creating a unique visual identity that is both functional and visually appealing is truly commendable. This achievement is a reflection of the remarkable talent and visionary approach of Di Wei.
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| Elisabeth Clark |
Comment #101576 on June 22, 2024, 7:21 am |
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The remarkable achievement of Di Wei in winning the A' Design Award for the "Dpri Library" logo and visual identity is a testament to the innovative spirit and creative prowess in the realm of Graphics, Illustration, and Visual Communication Design. The design's unique approach to encapsulating the dynamic nature of book evolution within a digital publication software logo not only showcases an exceptional level of creativity but also highlights an insightful understanding of user engagement through visual identity. By integrating dynamic elements and classification enquiry into the logo's design, Di Wei has skillfully enhanced the user experience, making the digital reading process both intuitive and engaging. The inspiration behind this work, driven by a desire to enrich professional field reading experiences and guide users through a comprehensive software interface, reflects a deep commitment to elevating the standards of digital publication. Furthermore, the rigorous research undertaken to incorporate interactivity and dynamic factors into the logo design demonstrates a forward-thinking approach to visual communication. This work, with its blend of innovation, functionality, and aesthetic appeal, truly embodies the qualities of good design recognized by the A' Design Award and serves as an inspiring example for designers everywhere. Di Wei's ability to convey the infinite possibilities of digital reading through a meticulously designed visual identity is commendable and deserving of high praise.
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| Mark Allen |
Comment #102786 on June 22, 2024, 11:23 am |
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Congratulations on the well-deserved recognition with the A' Design Award in the category of Graphics, Illustration and Visual Communication Design for the "Dpri Library" logo and visual identity. This work is a masterclass in blending dynamic design principles with the static nature of logos to convey the evolution of digital publishing. The thoughtful approach to creating a logo that is not only a symbol but an interactive experience showcases a deep understanding of the digital landscape and its potential to enhance user engagement. The research-driven process and innovative use of technology in developing a main logo that transitions into sub-logos, reflecting the diversity and possibilities of digital reading, is truly inspiring. It is clear that this design is not just visually striking but also rich in meaning and functionality, marking a significant advancement in the field of visual communication design.
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