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Jiangxi Illustrated Illustration by Wang Ying |
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| DESIGN DETAILS |
DESIGN NAME:
Jiangxi Illustrated
PRIMARY FUNCTION:
Illustration
INSPIRATION:
The design inspiration draws from Jiangxi's rich cultural tapestry, blending tradition with modernity to create captivating illustrations. Each stroke on the digital canvas serves as a portal to Jiangxi's landscapes, folklore, and vibrant traditions, bridging the gap between past and present. Age-old narratives are reimagined to breathe new life into Jiangxi's heritage, sparking curiosity and excitement, attracting more people to join the team of Jiangxi cultural heritage.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The work uniquely intertwines Jiangxi's rich cultural connotations with modern illustration techniques, creating a visually striking expression of Jiangxi's local culture. This endeavor isn't just about preserving the past; it's about revitalizing it for the present and future. The illustrations serve as ambassadors, igniting a renewed love and appreciation for Jiangxi's cultural legacy while inspiring a commitment to its preservation.
OPERATION / FLOW / INTERACTION:
Using modern illustrations to evoke audience appreciation for Jiangxi's culture and ignite awareness in protecting its cultural heritage.
PROJECT DURATION AND LOCATION:
The project started in December 2022 in Jiangxi, China, was completed in June 2023 in Liaoning, China, and was exhibited at the undergraduate graduation design exhibition of Northeastern University in China in June 2023.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The series of illustrations was created using Photoshop and Procreate software. Procreate software is primarily responsible for drafting and creating line drawings, while Photoshop is mainly used for coloring. The full utilization of the characteristics of both software programs results in beautifully detailed illustrations.
SPECIFICATIONS / TECHNICAL PROPERTIES:
3600 x 3600 pixels, 300dpi, RGB.
TAGS:
Chinese Culture, Jiangxi, Illustration, Commercial Illustration, Cultural Fusion, Digital Artistry
RESEARCH ABSTRACT:
The study investigates how modern illustration techniques can enhance appreciation for Jiangxi's local culture and advocate for its preservation. Employing a multidisciplinary approach, it explores the fusion of traditional Jiangxi culture with contemporary illustration practices, identifies resonant themes, and examines the potential of illustrations in promoting local culture.
CHALLENGE:
The primary creative hurdle in the design process arises from cultural transformation. It involves integrating traditional Jiangxi local culture with modern illustration technology to ensure that the resulting form possesses both contemporary aesthetics and cultural resonance. Maintaining a balance between cultural preservation and innovation is crucial, necessitating consideration of how to preserve the original essence of the work while infusing it with freshness and distinctiveness.
ADDED DATE:
2024-02-18 10:40:32
TEAM MEMBERS (1) :
IMAGE CREDITS:
Image #1 : Illustration Wang Ying 2023.
Image #2 : Illustration Wang Ying 2023.
Image #3 : Illustration Wang Ying 2023.
Image #4 : Illustration Wang Ying 2023.
Image #5 : Illustration Wang Ying 2023.
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| Visit the following page to learn more: http://mtw.so/5Fops8 |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Northeastern University of China
PROFILE:
Northeastern University (NEU) was founded on April 26, 1923.Northeast University is one of the key universities of "double first-class", "985 Project" and "211 Project" in China. In its history of over 90 years, the university has formed its unique spirit: “Striving constantly for improvement and behaving in conformity with truth”.The university is situated in Shenyang, the central city of the Northeastern China, and it also has a campus in Qinhuangdao City, Hebei Province. The university occupies a total area of 2,550,000 square meters, of which the architectural area amounts to 1,680,000 square meters. It has 4,538 faculty members, among whom 2,711 are full-time teachers. Sticking to the principle of “cultivating outstanding personnel” and the path of “innovation, distinctiveness and openness”, NEU will stride forward unremittingly to build itself into a world-class university with Chinese characteristics, playing a leading role in the new industrialization progress in China.
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