Eterno Brand Design by Sunghoon Kim |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Eterno PRIMARY FUNCTION: Brand Design INSPIRATION: The Greek Parthenon and the Golden Ratio, Eterno's architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 and the angle of 31.72 degrees as a design element. Eterno's Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works. OPERATION / FLOW / INTERACTION: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand. PROJECT DURATION AND LOCATION: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Since the golden ratio of the Parthenon is Eterno's architectural concept, Eterno's brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 and the angle of 31.72 degrees created from the golden ratio became the key ingredients in the design. SPECIFICATIONS / TECHNICAL PROPERTIES: When using the logotype as a plan both online and offline, the Eterno regular is used. In the case of signage, the Eterno Edge is used as an exception to express the logotype in three dimensions to represent the pillar of the temple where the light is reflected. TAGS: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand RESEARCH ABSTRACT: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique. CHALLENGE: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy. ADDED DATE: 2024-02-14 03:25:11 TEAM MEMBERS (1) : Creative Director: Kim Sunghoon IMAGE CREDITS: Kim Sunghoon |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Eterno PROFILE: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique. |
| AWARD DETAILS | |
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Eterno Brand Design by Sunghoon Kim is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Sunghoon Kim. · Click here to register inorder to view the profile and other works by Sunghoon Kim. |
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