Sabbioni Branding Promotional Branding by Paul Robb |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sabbioni Branding PRIMARY FUNCTION: Promotional Branding INSPIRATION: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values. OPERATION / FLOW / INTERACTION: The project was presented to the market in late 2023 PROJECT DURATION AND LOCATION: September - December 2023 - Italy FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper. SPECIFICATIONS / TECHNICAL PROPERTIES: Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm. TAGS: Branding RESEARCH ABSTRACT: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system. CHALLENGE: Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel. ADDED DATE: 2024-02-08 14:06:06 TEAM MEMBERS (2) : Paul Henry Robb and Moira Bartoloni IMAGE CREDITS: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023 PATENTS/COPYRIGHTS: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Grafiche Sabbioni PROFILE: Grafiche Sabbioni is an Italian-based commercial printer who maintains tradition, experience, and innovation. With over sixty years of experience, they have retained the family dimension in managing their work in the relationships with our employees and customers. Grafiche Sabbioni is ready to accept the new challenges of every new day, focusing strongly on technology and the environmental sustainability of its business. |
| AWARD DETAILS | |
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Sabbioni Branding Promotional Branding by Paul Robb is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Paul Robb. · Click here to register inorder to view the profile and other works by Paul Robb. |
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