Hand over Hand Brand Identity by Yiwen Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hand over Hand PRIMARY FUNCTION: Brand Identity INSPIRATION: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn. OPERATION / FLOW / INTERACTION: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions. PROJECT DURATION AND LOCATION: The project started in July 2023 and finished in Sep 2023, in New York. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Creative Suite, Figma as the main development tool for this project. SPECIFICATIONS / TECHNICAL PROPERTIES: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards. TAGS: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads RESEARCH ABSTRACT: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome. CHALLENGE: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity. ADDED DATE: 2023-09-29 20:13:41 TEAM MEMBERS (1) : Yiwen Zhang - Creative Director, Brand Designer, Content Creator IMAGE CREDITS: Yiwen Zhang, 2023. |
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| Visit the following page to learn more: https://bit.ly/3RKcjAg | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hand over Hand PROFILE: Hand over Hand is an Educational Services company providing Special Education services for students and their families. Hand Over Hand is a diverse, collaborative community organization dedicated to achieving academic and social-emotional excellence for all children. |
| AWARD DETAILS | |
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Hand Over Hand Brand Identity by Yiwen Zhang is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Read the interview with designer Yiwen Zhang for design Hand over Hand here.· Press Members: Login or Register to request an exclusive interview with Yiwen Zhang. · Click here to register inorder to view the profile and other works by Yiwen Zhang. |
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