Void Integrated Design Platform by Hanna Park |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Void PRIMARY FUNCTION: Integrated Design Platform INSPIRATION: Good design does not attract unnecessary attention. Void design is neutral and Allowing consumers to express themselves leave space empty. Void is a creative partner who plans and designs a brand experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Void is a word that refers to non existent, empty with nothing or such a space. Void proposes a new positioning of creative design with an integrated strategy from planning to practice, a design that breathes with the times and trends as if filling this space with unlimited imagination. OPERATION / FLOW / INTERACTION: Companies plan and develop service brands or product brands and inform customers of their differentiated value through various communication media.. In order to create a consistent brand experience, the essential elements of the brand that play a central role must be defined. We first define the brand's values. What is our brand identity? What kind of image should our brand be remembered by people? Void provides customers with a new platform through these experiences. PROJECT DURATION AND LOCATION: Void brand project was carried out from September 2021 to August 2022, and the trademark registration and patent appeared in September 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Void is a platform that goes beyond simple design and makes various brands more valuable. We pursue a minimalist design so that each product can stand out within the Void platform. We seek diversity of expression through flexible design that can be expanded across a variety of brands. We establish a modern and progressive design tone and manner to express a trendy image. SPECIFICATIONS / TECHNICAL PROPERTIES: Void maintains consistency in the brand identity and expresses it as an expanded motif to reflect personality. Void logotype uses a sans-serif font to create a clean, modern feel. Minimal straight lines and the curve of the I are in harmony with the overall visual balance. Void uses clear and vibrant colors and uses novel combinations as a color system. With this color system, you can maintain a vibrant, clear tone and manner of Void. TAGS: Void, Book design, Brand identity, Creative RESEARCH ABSTRACT: Using a brand identity system consistently increases trust and recognition of your brand and sets you apart from the competition. It also ultimately builds trust in your brand message. Void provides ample experiences to amplify creativity and imagination in the space where the customer’s space and Void’s space meet. CHALLENGE: In order to create Void unique visual characteristics, we went through a lot of trial and error in the process of developing a graphic motif symbolizing void. By using the strokes associated with the brand slogan, Unobtrusive design, as a motif, the intersection of customer benefits and values is expressed through an image. ADDED DATE: 2023-09-20 01:04:27 TEAM MEMBERS (6) : Art Director : Hanna Park, Designer : Hyesu Lim, Designer : Yura Lee, Designer : Jonghwan Kang, Designer : Seohee Lee and Designer : Jieun Choi IMAGE CREDITS: Hanna Park, 2023. |
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| Visit the following page to learn more: http://dsjs.co.kr | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Void PROFILE: Void is a creative partner who plans and designs brand experiences. |
| AWARD DETAILS | |
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Void Integrated Design Platform by Hanna Park is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Hanna Park. · Click here to register inorder to view the profile and other works by Hanna Park. |
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