Haiyan Smart Home Competition Brand Identity by Zhejiang Gongshang University |
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| DESIGN NAME: Haiyan Smart Home Competition PRIMARY FUNCTION: Brand Identity INSPIRATION: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes. OPERATION / FLOW / INTERACTION: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence.& PROJECT DURATION AND LOCATION: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements. SPECIFICATIONS / TECHNICAL PROPERTIES: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation TAGS: Smart home, visual image design, technology and home, reconstruction, twisted extension RESEARCH ABSTRACT: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages. CHALLENGE: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies. To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application. ADDED DATE: 2023-06-29 07:28:34 TEAM MEMBERS (1) : Designer: Kan Zhao IMAGE CREDITS: Designer: Kan Zhao |
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NAME: Haiyan County People's Government PROFILE: Haiyan County, belonging to Jiaxing City in Zhejiang Province, is one of the earliest established counties in Zhejiang and was founded during the Qin Dynasty. Haiyan County with a total land area of 584.96 square kilometers and a bay area of 537.90 square kilometers. In 1985, it was designated as a coastal economic open zone by the State Council and is one of the top 100 counties in terms of comprehensive strength in China. |
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Haiyan Smart Home Competition Brand Identity by Zhejiang Gongshang University is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Zhejiang Gongshang University for design Haiyan Smart Home Competition here.· Press Members: Login or Register to request an exclusive interview with Zhejiang Gongshang University. · Click here to register inorder to view the profile and other works by Zhejiang Gongshang University. |
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