Taishun City Brand Identity by Zhejiang Gongshang University |
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| DESIGN NAME: Taishun City PRIMARY FUNCTION: Brand Identity INSPIRATION: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development. OPERATION / FLOW / INTERACTION: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city. PROJECT DURATION AND LOCATION: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo. SPECIFICATIONS / TECHNICAL PROPERTIES: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising). Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media. Multi-version design: main logo, simplified version (monochrome/wirefram TAGS: Culture, innovation, sustainability, inclusiveness,City Brand RESEARCH ABSTRACT: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them. CHALLENGE: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression. ADDED DATE: 2023-06-28 04:24:44 TEAM MEMBERS (1) : Designer: Kan Zhao IMAGE CREDITS: Designer: Zhao Kan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Taishun County People's Government PROFILE: Taishun County, located on the border of southern Zhejiang Province. It covers a total area of 1,768 square kilometers and consists of 12 towns and 7 townships, with a total population of 367,900. Taishun owns a unique geographical environment that has fostered special cultural deposits. It has rich intangible cultural heritage, including bridge culture, tea culture, Taishun stone culture, bamboo and wood culture, Red Revolution Culture and folk customs. |
| AWARD DETAILS | |
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Taishun City Brand Identity by Zhejiang Gongshang University is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Zhejiang Gongshang University for design Taishun City here.· Press Members: Login or Register to request an exclusive interview with Zhejiang Gongshang University. · Click here to register inorder to view the profile and other works by Zhejiang Gongshang University. |
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