Snow Peak Visual Identity by Yunnan Tech and Business University |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Snow Peak PRIMARY FUNCTION: Visual Identity INSPIRATION: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style. UNIQUE PROPERTIES / PROJECT DESCRIPTION: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone. OPERATION / FLOW / INTERACTION: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques. PROJECT DURATION AND LOCATION: The project started in March 2022 in Kunming and finished in May 2022 in Kunming FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect. SPECIFICATIONS / TECHNICAL PROPERTIES: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes. TAGS: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality RESEARCH ABSTRACT: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system. CHALLENGE: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design. ADDED DATE: 2023-03-23 11:37:35 TEAM MEMBERS (2) : Liu Kaiyi and Zhang Weiwei IMAGE CREDITS: Yunnan Tech and Business University, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Yunnan Tech and Besiness University PROFILE: Yunnan Technology and Business University (YTBU)is a first private-run university fully accredited by the PRC Ministry of Education. Located in Kunming city in the southwestern province of Yunnan. The University boasts a beautifully landscaped campus of around two hundred acres. |
| AWARD DETAILS | |
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Snow Peak Visual Identity by Yunnan Tech and Business University is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Yunnan Tech and Business University. · Click here to register inorder to view the profile and other works by Yunnan Tech and Business University. |
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