Inspiration Season Main Vision by Chunyang Wang and Qianqian Yao |
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| DESIGN NAME: Inspiration Season PRIMARY FUNCTION: Main Vision INSPIRATION: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration. UNIQUE PROPERTIES / PROJECT DESCRIPTION: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir OPERATION / FLOW / INTERACTION: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration. PROJECT DURATION AND LOCATION: Created in Hangzhou China in August 2022 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster SPECIFICATIONS / TECHNICAL PROPERTIES: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second TAGS: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration RESEARCH ABSTRACT: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design. CHALLENGE: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design. ADDED DATE: 2023-03-23 03:11:04 TEAM MEMBERS (2) : Chunyang Wang and Qianqian Yao IMAGE CREDITS: Chunyang Wang and Qianqian Yao, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hangzhou Loft49 PROFILE: LOFT49 is a famous art gathering place in Hangzhou China, covering an area of 210,000 square meters, and is the first LOFT creative community in Zhejiang. |
| AWARD DETAILS | |
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Inspiration Season Main Vision by Chunyang Wang and Qianqian Yao is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Chunyang Wang and Qianqian Yao. · Click here to register inorder to view the profile and other works by Chunyang Wang and Qianqian Yao. |
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