Not Always Fun Print Ad by Squared |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Not Always Fun PRIMARY FUNCTION: Print Ad INSPIRATION: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition. OPERATION / FLOW / INTERACTION: This is not relevant to the category presented. PROJECT DURATION AND LOCATION: The project was developed during the first trimester of 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Meticulously crafted illustration is all it is used to achieve the final result. SPECIFICATIONS / TECHNICAL PROPERTIES: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners. TAGS: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction RESEARCH ABSTRACT: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed. CHALLENGE: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part. ADDED DATE: 2023-03-14 18:40:48 TEAM MEMBERS (3) : Creative Director - Yana Okoliyska, Copywriter - Dessislava Pavlova and IMAGE CREDITS: Creative Director Yana Okoliyska Illustrator Yana Okoliyska Copywriter Dessislava Pavlova Agency Squared |
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NAME: SQUARED PROFILE: SQUARED is an award winning creative and production agency, based in Bulgaria. We work for brands and agencies providing them with outstanding design solutions from initial concept to final delivery. From concept, through creation and production we create visual experiences that surpass expectations. But above all... We aim to make a difference. |
| AWARD DETAILS | |
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Not Always Fun Print Ad by Squared is Winner in Social Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Squared. · Click here to register inorder to view the profile and other works by Squared. |
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