Better Coffee Corporate Identity by Jiayi Lu and Sha Feng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Better Coffee PRIMARY FUNCTION: Corporate Identity INSPIRATION: The design inspiration of Better Coffee comes from butterflies, because the name of the manager of the brand contains "butterfly" UNIQUE PROPERTIES / PROJECT DESCRIPTION: Better Coffee is a young and energetic coffee brand. The founder of the brand is very accustomed to butterflies. Her dream is to make delicious coffee that attracts butterflies. Therefore, we used the butterfly element in the establishment of the brand image and used sky blue to represent the unique fresh taste of coffee. OPERATION / FLOW / INTERACTION: Simple design and elegant tones allow customers to deeply feel the joy and comfort brought by coffee. PROJECT DURATION AND LOCATION: The project started in February 2023 in Suzhou, China and finished in March 2023 in Suzhou, China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Printing Technology we use the Spot Color Printing and Letterpress Embossing SPECIFICATIONS / TECHNICAL PROPERTIES: Coffee Cup（8oz）width 80mm x Height 93mm, Coffee Cup（10oz）width 90mm x Height 95mm, Coffee Cup（12oz）width 90mm x Height 112mm, TAGS: Coffee，Butterflyï¼ RESEARCH ABSTRACT: The simple and stylish design can increase the sexy value of the brand, and it can also make customers remember the brand faster. In particular, the simple graphics and elegant colors allow customers to enjoy the sweetness in the coffee garden. CHALLENGE: The biggest difficulty encountered in the coffee brand design process is to decide the main color of the coffee brand. We want a blue color that can represent freshness and fragrance. ADDED DATE: 2023-03-13 04:56:05 TEAM MEMBERS (2) : Creative Director：Sha Feng， Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu IMAGE CREDITS: Image #1: Photographer Jiayi Lu, 2023 PATENTS/COPYRIGHTS: Copyrights belong to SoFeng Design, 2023 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Better Coffee PROFILE: Better Coffee is a young and energetic coffee brand. The founder of the brand is very accustomed to butterflies. Her dream is to make delicious coffee that attracts butterflies. Therefore, we used the butterfly element in the establishment of the brand image and used sky blue to represent the unique fresh taste of coffee. |
| AWARD DETAILS | |
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Better Coffee Corporate Identity by Jiayi Lu and Sha Feng is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jiayi Lu and Sha Feng. · Click here to register inorder to view the profile and other works by Jiayi Lu and Sha Feng. |
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