Kuwasawa Design School 2022 Guidebook by Kazune Watanabe |
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| DESIGN NAME: Kuwasawa Design School 2022 PRIMARY FUNCTION: Guidebook INSPIRATION: School guide for Kuwasawa Design School, the first design school in Japan. In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print). For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it. UNIQUE PROPERTIES / PROJECT DESCRIPTION: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways. OPERATION / FLOW / INTERACTION: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over. PROJECT DURATION AND LOCATION: The project started from July 2020 to April 2021 and was released in Japan in May 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed. SPECIFICATIONS / TECHNICAL PROPERTIES: Dimensions Width:182mm x Height:257mm x Depth:25mm TAGS: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe RESEARCH ABSTRACT: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it. CHALLENGE: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography. ADDED DATE: 2023-02-28 11:13:37 TEAM MEMBERS (1) : IMAGE CREDITS: Kazune Watanabe, 2022. |
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| Visit the following page to learn more: https://therethere.tokyo | |||||
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NAME: Kuwasawa Design School PROFILE: Kuwasawa Design School (KDS) was Japan’s first leading-edge design school providing education based on a mix of different approaches and perspectives. Yoko Kuwasawa, a designer and journalist, founded KDS in 1954 as an institution to teach the basics in a comprehensive fashion as well as specialized topics. Originally modeled after the German Bauhaus school, KDS curriculums have always reflected and explored the trends and changes of the contemporary era. In order to instill in each graduate the core, driving force that underlies design ̶ a force that fosters originality and the ability to find practical applications ̶ rather than merely teaching design tips and tricks, KDS has students first engage in general studies based on design fundamentals, after which they delve further into the subject by learning specialized techniques and putting their knowledge to practical use. KDS takes advantage of their Shibuya location in central Tokyo and utilizes their wide- reaching interpersonal networks to invite a diverse range of guest lecturers for public symposiums, put on exhibitions of graduates’works (which are often visited by industry professionals), and offer numerous other such presentation events and exchanges connecting KDS with the outside world. KDS has already produced more than 30,000 graduates who serve as leaders of the design world. These professionals are active in various areas of the industry and their efforts have garnered widespread praise. |
| AWARD DETAILS | |
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Kuwasawa Design School 2022 Guidebook by Kazune Watanabe is Winner in Print and Published Media Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Kazune Watanabe. · Click here to register inorder to view the profile and other works by Kazune Watanabe. |
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