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Kuwasawa Design School 2022 Guidebook by Kazune Watanabe |
Home > Winners > Design #149958 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
KW: I design with a focus on the near future, considering how things have evolved from the past to the present and how they are likely to change in the future. I strive to come up with answers that were not possible in the past, aiming to provide innovative solutions.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KW: I placed great importance on capturing the impression that one would feel when holding this piece. Above all, I wanted it to evoke a surprised and amazed reaction.
FS: What are your future plans for this award winning design?
KW: Currently, it has been materialized in the form of a book, but I envision expanding it on a larger scale to create an even more exciting experience. My goal is to have an exhibition by the end of this year. I would like to showcase it not only in Japan but also, if possible, overseas.
FS: How long did it take you to design this particular concept?
KW: The concept itself took about 1-2 days. However, determining the most suitable form of expression from there took approximately six months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KW: The design was commissioned by the design school, "Kuwasawa Design School." It was created with the intention of being a medium that aspiring designers could first experience and intuitively grasp design.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KW: My designs have not been produced or used by other companies. However, in the future, I plan to create original works using the same approach and introduce them for sale.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
KW: All creators and designers who evoke a sense of science fiction.
FS: Who is the target customer for his design?
KW: All those who aspire to become designers in the future.
FS: What sets this design apart from other similar or resembling concepts?
KW: It embodies digital expression to the extent that it is often mistaken for a digital product.
FS: Which design tools did you use when you were working on this project?
KW: I used Adobe CC, specifically Indesign and Illustrator.
FS: What is the most unique aspect of your design?
KW: The intentional arrangement and expression of typography.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KW: I collaborated with colleagues internally while developing and validating the design.
FS: What is the role of technology in this particular design?
KW: It involves recognizing the strengths of both analog and digital approaches and reaffirming their respective positions.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
KW: In researching the appropriate expressions for creating moving animations within a print format.
FS: What are some of the challenges you faced during the design/realization of your concept?
KW: To achieve the complexity and dynamism of the expression, we created and tested approximately 100 different variations.
FS: How did you decide to submit your design to an international design competition?
KW: I felt that the way of thinking and creating in Japanese design was different. By winning an award in an international design competition, I aimed to gain social credibility.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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