Master Ji Gong Movie Poster by Yitong Creative |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Master Ji Gong PRIMARY FUNCTION: Movie Poster INSPIRATION: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being. OPERATION / FLOW / INTERACTION: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. PROJECT DURATION AND LOCATION: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop. SPECIFICATIONS / TECHNICAL PROPERTIES: Trailer Poster: Width 750 mm x Height 1050 mm TAGS: movie poster, ink, 3D, traditional Chinese art and history, animated film RESEARCH ABSTRACT: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry. CHALLENGE: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty. ADDED DATE: 2023-02-28 04:41:41 TEAM MEMBERS (1) : Zhejiang Ruichen Picture Co., Ltd. IMAGE CREDITS: Zhejiang Ruichen Picture Co., Ltd. Yitong Creative (Beijing) Media Co., Ltd. PATENTS/COPYRIGHTS: Zhejiang Ruichen Picture Co., Ltd. |
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| Visit the following page to learn more: https://s.r.sn.cn/TiyqE9 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: YITONG CREATIVE (BEIJING) MEDIA CO., LTD. PROFILE: Founded in 2017, Yitong Creative (Beijing) Media Company Limited is an excellent graphic design company in China, specializing in posters design for films and TV dramas. Yitong Creative has provided creative ideas and posters design for nearly one hundred movies and TV dramas, such as “Master Ji Gong”, “Ordinary Happiness”, “The Perfect Holiday” etc. Yitong Creative also has an irreplaceable experience in book design, key and expanding visuals for art exhibitions, film and music festivals, such as Beijing International Film Festival, ART HK Magazine, China Film Pavilion, Grand Performances in Beijing Seasonal Productions etc., committed to solving all kinds of complex cases for customers with a professional, pragmatic and efficient attitude, winning a good reputation of the industry. |
| AWARD DETAILS | |
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Master Ji Gong Movie Poster by Yitong Creative is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Yitong Creative. · Click here to register inorder to view the profile and other works by Yitong Creative. |
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