Home Poster by Tao Ran |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Home PRIMARY FUNCTION: Poster INSPIRATION: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests. OPERATION / FLOW / INTERACTION: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions. PROJECT DURATION AND LOCATION: Poster design started in June 2022 and completed in September 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Will print on the textured paper that gives the prints the touch feeling. SPECIFICATIONS / TECHNICAL PROPERTIES: 700*1000mm TAGS: poster、Environment RESEARCH ABSTRACT: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection. CHALLENGE: How to use the simple black and white graphic language to describe the environmental problems facing mankind. ADDED DATE: 2023-02-27 09:34:44 TEAM MEMBERS (1) : IMAGE CREDITS: Tao Ran, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd PROFILE: Focusing on the exploration and research of the theory and practice of brand building, he has been employed for more than 10 years, and has his own opinions and theoretical system on brand building and management, as well as rich experience in large brand trading; He has won more than 100 awards in relevant design professional competitions and exhibitions at home and abroad, and served as: Digital Design Institute/Deputy Director of Shenzhen Oriental Design Industry Research Institute; China Designer Association/member; China Art and Design Yearbook/Editorial Board; China Packaging Federation Design Committee/National Committee Member; Capital Enterprise Image Research Association/individual plenipotentiary member; Guangzhou Designer Alliance/member; Hong Kong International Art Association/senior member and other social positions; Awarded the honorary titles of Shenzhen Technical Expert, Shenzhen Skilled Elite, Senior Advertising Designer, etc; Logo and vis-writer of Shenzhen Skills Competition. |
| AWARD DETAILS | |
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Home Poster by Tao Ran is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tao Ran. · Click here to view the profile and other works by Tao Ran. |
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